In the Bachelor’s program in Business Engineering | Innovation, you develop competencies in mechatronic engineering, management, social skills, and user-centered design, and further shape your professional profile in a specialization of your choice.:
Specializations within the program
Product Management & New Business Development
As a Product Manager, you develop and manage customer-oriented product strategies. You analyze market needs, develop product concepts, collaborate closely with design and development teams, and guide products from the initial idea to market launch.
In the field of New Business Development, you identify and develop new business opportunities. You analyze market trends, design business models, and work closely with marketing, sales, and product management to enable sustainable growth.
Operations Management
As a part of the Operations Management, you design and optimize manufacturing and business processes. This includes production planning, material flow, supplier coordination, inventory management, quality management, as well as leading employees in production environments.
These functions are crucial for the productivity, competitiveness, and efficiency of companies.
Sales & Marketing Management
In the field of Sales & Marketing Management, you plan, manage, and optimize activities for the successful marketing of products and services.
You develop marketing strategies, analyze markets, lead sales teams, and implement measures with the aim of meeting customer needs, gaining market share, and increasing revenue.
Discover the career paths our alumni have pursued and how the program has shaped their professional journeys.
Career Opportunities
Business engineers are highly versatile and in demand across a wide range of industries and in companies of all sizes – from regional SMEs to internationally operating large corporations. The program enables you to actively shape technological change and to address complex challenges in business and society with a solution-oriented approach. Thanks to your holistic way of thinking, your technical understanding, and your business management competencies, you are excellently prepared for demanding specialist and leadership roles.
Your skills as a Business Engineer
After graduation, you will be able to:
- Identify and evaluate customer needs and market opportunities
- Analyze, design, and optimize digital business processes
- Develop and launch innovative products and services
- Plan and successfully implement complex projects
- Develop, implement, and present sustainable solutions
- Recognize and actively shape digital transformation
