The start of the consumer lifecycle is celebrated, gluttonous and selfish. The end is barren of emotion and meaning. Why are endings designed to be avoided? And why we should design experiences that enhance the end.
Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.” Author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that The DoLectures consider one of the best business books of 2022.
Further information:
AndEnd Website
Ends Book (2017)
Endineering Book (2021)
Become an Endineer