Facts about the Master in Service Design

Facts

Degree

Master of Arts in Design with Specialisation in Service Design

Graduate profile

Graduates of the Master of Arts in Service Design:

• Deepen their design skills thanks to the intensive and interdisciplinary supervision in the project module. 
• Recognize social or economic relevance and derive research questions.
• Experiment, design and test new design approaches.
• Develop and plan independent projects situated between design, society, technology, and economy.
• Gather findings and insights into the experiences, desires, motivations and needs of the people who use and provide services.
• Analyze stakeholder requirements and integrate them into the design process using methods of Human-Centered Design.
• Know a variety of analysis and design methods and apply them appropriately within their project context.
• Learn Service Design principles to plan and lead design processes in complex stakeholder systems.
• Model value creation in design to position their projects successfully and in line with the target groups.
• Facilitate co-production of the service experience with diverse stakeholders.
• Design solutions which reflect the United Nations Sustainable Development Goals. 
• Can weigh different approaches, justify, document, and communicate them plausibly.
• Cultivate a personal and critical attitude through the examination of state of the art, in theory, practice and research to substantiate their design decisions.
• Develop integrated design solutions through co-creation, iterative prototyping and impact assessment.
• Translate design concepts into testable prototypes.

Specialisation

• Specialisation in Service Design

Field of activity

Service Design graduates can identify service opportunities in government, industry, civil society, and business. They are well-equipped to conceive of and implement innovative, leading-edge services in healthcare, energy, finance, urban planning, and many other areas of design practice, including policy making.
They often collaborate with specialists from different fields to address a wide range of issues by leading or supporting transformative new service development projects.

Admission

Please refert to the page Admission Procedure and Admission Requirements for general admission requirements for the Master's programme.

Additional requirements for the Master of Arts in Service Design:

• Practical experience (desired).
• An original project idea or research question as the basis for the master's project.
• Curiosity and commitment as a designer to take responsibility for shaping society, technology and the economy in a future-oriented way.
• Passing an interview as part of the admission process.
• The ability to communicate in English, the language of instruction (passive understanding, active comprehension).

Entrance examinations

Application with portfolio, dossier, assessment

Detailed information can be found in the Information sheet on the admission procedure.

Application deadline

Academic year 2026/27: 1 March 2026

Commencement of studies

Academic year 2025/26: 15 September 2025 Academic year 2026/27: 14 September 2026

Semester dates

You can find the semester dates and our academic calendar here.