Student projects are always organised along the same lines. Groups of students explore a specific issue using qualitative social research methods, familiarising themselves with the latter in the process. Expert interviews with selected people of interest and their subsequent systematic analysis, rather than large-scale standardised surveys, are at the centre of this approach. Possible interview subjects range from customers, experts, people affected by change processes, potential business partners, or competitors. The interviews are being recorded and analysed with a view to answering the research question and to testing any underlying hypotheses. The collected data often brings new and unexpected aspects to light. In addition to interviews, students may also explore the subject through observation. Students are supervised and supported by experienced specialist and methodology coaches.
Identification of unexplored potential in a family business, identification of previously undetected problems in an organisation, re-structuring a business to the benefit of all stakeholders, ensuring the smooth transfer of a family business to the next generation, analysis of the impact of the internet on the management of a tourism destination
- Online Marketing in the Travel Industry: How do potential customers behave when looking for accommodation on the internet?
- Knowledge management as a factor for success
- Strategic market analysis for startups and SMEs
- Real-life types of change: How was change experienced during and after the financial crisis by team leaders working in the Swiss banking industry?
- Management of expert organisations
- Employee surveys - current business practices
Student Project in a Nutshell
- Group work
- Second-year students
- Submission of topic proposal by end of July
- Selection of topic: September
- Submission of project: January
- Cost contribution: none