Prof. Dr. Michael Grund Michael Grund

Biography

Current Activities @ HSLU

• Co-Head CAS Business Excellence

• Co-Head MAS Business Management

• Lecturer

Education

• Studies in Business Administration at the University of Mannheim with majors in Marketing, Logistics and Psychology (degree: Dipl.-Kaufmann, today MSc)

• Ph.D. at the University of Basel, Faculty of Business and Economics WWZ (degree: Dr. rer. pol.)

Professional Experience

• Research assistant @ European Business School (ebs)

• Research assistant @ University of Basel, WWZ

• Market Research Analyst Business @ diAx Telecommunications

• Head of Marketing Intelligence (Mobile), Deputy Head of CRM @ Sunrise Telecommunications (TDC)

• Head Center for Marketing, Department Head @ University of Applied Sciences in Business Administration, Zürich

• Founder and co-owner @ myserce GmbH