Sindhuri Ponnapureddy is currently employed as a Research associate in ITW(2014). Her current projects are focused on Sustainable tourism, sustainable behavior and destination management in international tourism markets. As of January 2015 she is enrolled as a PhD candidate in University of Zurich. Her dissertation focuses on sustainability marketing in tourism sector. She started her professional career as a project manager in India in Information Technology industry. Gaining multi- disciplinary education as a Masters in Marketing and Bachelors in Information technology, her core areas of expertise are sustainability marketing in tourism, consumer behavior, quantitative analysis and empirical methods. Her analytical expertise includes data analysis with SPSS and R, Structural Equation Models (SEM), data visualization with Excel and Tableau and business acumen on concepts related to data.