Evert Ypma (MA. MAS.) is a senior lecturer, design researcher, and conceptual strategist. He is a consultant for the public and private sectors – local and global businesses, national and supra-national governmental and cultural institutions – in the field of design strategy, creative innovation and the politics of visual representation.
He studied Graphic Design at the Grafisch Lyceum Zwolle (NL) and the Willem de Kooning Academy in Rotterdam (NL), MA in Visual Communication at the St. Joost Academy (NL), for which he was endowed with the South Holland Design Prize 1999. MAS Design Management at the University of Applied Sciences Northwest Switzerland (FHNW).
Between 2005 and 2010 he has led an international-oriented postgraduate research programme on identity, design and representation (Multiplicity & Visual Identities) at Design2context, institute for design research at the Zurich University of the Arts (ZHdK). He also taught at the Basel School of Art and Design (FHNW) postgraduate programmes MA Design Studio and MAS Art Design + Innovation, and has been a regular guest lecturer at universities, expert meetings and business seminars. In 2011 he was a visiting lecturer at the School of Design at the department of Design, Architecture and Building at the University of Technology, Sydney (UTS).
Previously Evert has been a member of the Cumulus VisCom working group, ambassador of the INDIGO initiative for indigenous design of Icograda, the International Council of Visual Communication as well on the advisory panel of Iridescent, Icograda Journal of Design Research, which today is named as Journal of Communication Design (Bloomsburry-Routhledge and ico-D, International Council of Design).
Since April 2012 he is the head of programme of the transdisciplinary study programme ‘Visual Communication – Camera Arts’ at the Lucerne University of Applied Sciences of Art and Design, whose programme focuses on post-photographic media and visual strategies in the contexts of art, design and society.
From 2017 research associate (PhD) at the Chair of Urban Culture (Prof. Dr. Ziemer) in the Science City Lab, HafenCity University Hamburg (a cooperation with MIT Media Lab. In this affiliation he is working on choice architectures and digital citizenship, with a focus on the relation between design and trust.
Evert Ypma is based in Zurich since 2003.
State Archive Basel-Stadt
State Archive St. Gallen
Strategy development, Service Design, Digital access, Architectural and Place-making concepts (Basel. 2014 – ongoing)
Concept development, Positioning strategy, Online strategy, Visual identity (Winterthur, 2014-2015)
European Youth Information and Counselling Agency
Visual identity and strategy for an international organisation (Luxembourg. 2012).
information right now! – young people are asking
Conceptual and design strategy for grassroots social media campaign of the European Youth Information and Counselling Agency (Luxembourg) and Council of Europe (Strassbourg, 2012) in occasion of the 9th Council of Europe Conference of 47 ministers of responsible for youth policy which took place in St. Petersburg in September 2012: “Young people’s access to rights —development of innovative youth policies”. The campaign is elaborated through three sub-themes: Social inclusion of young people; Democracy, including e-Democracy; Living together in diverse societies.
Designing the €uro
Exhibition at the Gwangju Design Biennale 2011. In cooperation with: Brendan McGetrick, Gwangju Design Biennale (curators: Ai Weiwei, Seung H-san, and Brendan McGetrick); European Central Bank, Frankfurt and cooperating Euro-designers. (Gwangju, South Korea, 2011).
UTS Material Culture Exhibition
Curatorial project and design exhibition project at the School of Design, University of Technology, Sydney (2012)
Constitutional identity and communication about the fundamentals of the Netherlands. Multiplicity & Visual Identities, Zurich University of the Arts in collaboration with the Netherlands Ministry of General Affairs and Government Information Office (RVD) (The Hague, 2009).
Multiplicity & Visual Identities
Public lecture series (2007–2008; 2008–2009; 2009–2010) in the framework of the postgraduate study program Multiplicity & Visual Identities (Visual Languages (2006); Identity in Hybrid Societies (2006-2009; Design, Identities & Trust (2009)). In cooperation with Zurich University of the Arts (Zurich, Switzerland); Association of Dutch Designers, BNO (Amsterdam, Netherlands) and Haute Ecole d’Art et de Design – Genève.