Servitization and product-service system innovation
For manufacturing firms, moving from products to combining products and services is a change management process known as servitization - a complex process demanding changes in the firm's culture and innovation processes.
Smart Services in complex systems
In increasingly complex systems, where we have many actors creating value together supported by digital technologies, we need to learn to navigate and orchestrate the ecosystem. In doing this, we start to develop new Smart Services based on emerging digital twin technologies.
Service Design Modelling
Designing services based on value co-creation in the ecosystem is based on journey mapping from different perspectives to create ecosystem maps that describe the actors and their relationships. Using these approaches, we can design breakthrough services.
Revenue and Value Modelling
The value proposition tells the world how you will help to create value. But unfortunately, a way to capture that value is missing until it is integrated into the revenue model. We understand how to develop and test alternative revenue models that support your value propositions.
