The consumer lifecycle is often overlooked where it matters most—the end.
The problems of consumerism are piled high in this gap: hoarding, pollution, unwanted social media posts, security risks, and mis-sold financial products. Joe Macleod speaks about a common source: a bad consumer experience at the end. Join us in closing the gap in the consumer lifecycle. Use Endineering's stories, tools, and methods to create real change in consumer endings. Take action to make policy, business, and product experiences better for everyone.
Joe Macleod is founder of the world's first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors. Author of the Ends book, that iFixIt1 called "the best book about consumer e-waste." Head of Endineering at AndEnd. TEDx Speaker. Wired says "An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings, from breakage to customer burnout to falling behind consumption trends. It's important to plan for each of them. Not all companies do."
