The Lucerne School of Business, in collaboration with Mahidol University International College MUIC from Thailand and Edinburgh Napier University in Scotland, held the fourth International Conference on Tourism and Business ICTB in Lucerne from 25-27 August 2022. Around 80 researchers from 19 different countries took part in the conference. In their papers, different results from the field of tourism and business were presented.
World-renowned professors from the U.S.A., Scotland and Israel presented their keynotes in the plenary session on the conference theme "From Over-Tourism to Zero-Tourism: Opportunities for a New Beginning? In the subsequent parallel sessions, researchers from Oman to Uzbekistan presented their papers submitted especially for the conference for discussion. A "Best Student Paper Award" was also presented. Mr. Watchara Chiengkul and Ms. Chonladaporn Jitsawaeng, both from Khon Kaen University, Faculty of Business Administration and Accountancy in Thailand, received this award.
