CONTRIBUTING TO THE START-UP DEVELOPMENT IN NORTH MACEDONIA
What happens, if students of the Lucerne School of Business meet up with start-up founders abroad? The results are promising intercultural business ideas!
"Entrepreneurship around the world creates jobs." This was the vision held by a Lucerne School of Business lecturer team which organized the study week in North Macedonia in May 2019. They e-connected 23 teams of Lucerne School of Business (Master in Business Administration, Major Business Development and Promotion) and Ss. Cyril and Methodius University of North Macedonia students two weeks before leaving for Skopje for the so-called 'booster week'. Also involved were thirteen start-ups from the business accelerator UKIM in North Macedonia.
The aim of the booster-week was to give the start-ups a "boost". Each team received concrete work packages and they developed pitch-presentations, customer journeys, financial plans and market research, depending on what was needed. The Lucerne School of Business students delved into topics such as E-Scooter or Wearables Electronic Devices and put the theoretically learned skills into practice. Of course the week also contained further activities such as expert coaching, input lecturers and social activities.
The feedback on the week was thoroughly positive: "It was an honour to work with you, guys!" or "What a fantastic study-week in Skopje! We had the honour of helping a young team of developers with their E-Scooter start-up" are examples of posts from the week.
The following compliment by Sasko Krstevski, CEO of the Sole Communication start-up, sums up the positive experience: "What we did not achieve in three years of hard work, was achieved with your support in only one week: a useful business plan. The results of this week open up new possibilities for our start-up!"
50 - 60 students of our Master of Science in Business Administration, Major Online Business and Marketing (OBM) are planning to go on a project week in Moscow. In collaboration with Swiss Global Entreprise, the week will include several business and cultural highlights. With international companies such as Yandex, Kapersky and VKontakte, Russia occupies a leading position worldwide in developing online businesses, coupled with the enormous logistical challenges of a country with eleven time zones.
A first stop will be the Skolkovo Innovation Hub and Moscow School of Management, Russia's premier showcase entrepreneurial centres. This will be followed by meeting several local businesses involved in online business and marketing activities. On the third and fourth days, students will meet with Russian entrepreneurs and business owners in a two-day hackathon. Cultural events will also play an important role, including sights such as the iconic O2 Lounge overlooking Red Square and GUM, with a tour of the city centre.
With this project week, we hope to achieve several declared goals in the OBM programme: internationalisation with a focus on the European market; networking opportunities with digital business; and insights from a world-leading player in digitalisation. Additionally, students will also be exposed to the solutions-in-progress that Moscow has faced since the early 1990s to its current position as one of the most vibrant and dynamic cities on the Eurasian continent.