The Online Marketing in Tourism team carries out research and consultancy projects for the mobility sector, the hotel trade and tourist operators. The team analyses tourist online behaviour and discovers ways of making online communication more effective in all its continuously developing forms. Get in contact with us if your company or organisation faces challenges concerning online communication in tourism.
E-distribution in tourism: the ITW understands the needs of potential guests, the needs of tourism specialists and the fast-developing technical possibilities offered by electronic distribution.
Mobile tourism: with its advanced research expertise, the ITW collaborates with partners to investigate future developments and tools in mobile visitor guidance and information as well as mobile ticketing.
Anyone who operates online marketing in tourism is automatically dependent on systems. The ITW is neutral in its analyses and strategic recommendations, and assesses what will be important in the future based on user trends.
In addition to their consultancy work, the participating lecturers regularly carry out smaller-scale projects and analyses for SMEs with the help from students. This gives students vital practical experience plus benefiting the partaking companies with new ideas.