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Speaking, writing and understanding business English is key to making yourself understood and getting things done in international business contexts. Mastering all three skills professionally is our daily business.
Business English Communication is our goal – every day, effectively and to the point. Whether in written, spoken (e.g. meetings, presentations or negotiations) or intercultural contexts, your communication is our concern.
The Institute of Communication and Marketing offers consulting, coaching and training services for individuals, teams, companies and public authorities – in three different languages, adapted to cultural contexts.
Comprehensibility and intercultural communication are two of our special interest areas.
Varied information and exercises on many core areas such as Grammar, Correspondence, Vocabulary, Pronunciation, etc.of professional English.
Only if you can make good use of your business communication skills you will be able to succeed in international settings. Professionalization in global communication is gaining momentum, mastering sophisticated English is an unconditional requirement in international contexts.
To achieve specific aims you need to be able to perform specific skills. Both verbal and non-verbal language need to be considered and honed to their purpose. Only culturally adapted, stakeholder-focused communications – in meetings, presentations or negotiations – will win your audience over.
Coherent and cohesive communication is key to making yourself understood. Not only expectations and background knowledge of your target group, but also genre, register, style and structure of your communications influence the comprehensibility of texts, presentations and negotiations.
Effective communication has to consider cultural settings. Understanding cultural differences is therefore conditional to being able to communicate easily within different cultural contexts. Cultural programming has to be appreciated and respected – otherwise international communication will not succeed.