Thematic priorities Integrated teaching, research and consulting

The IKM is concerned with integrated communication and marketing management across all four areas of mandated activity: education, continuing and executive education, research & development, and services. The IKM focuses on ten thematic priorities.

Brand and Design Management

Brand management

Identity-led and value-oriented brand management (only in German)

Communication Management

Integrated communication

Systematic development of communication concepts (only in German)

Communication Skills

Effective communication

in German, English and French (only in German)

Customer Psychology

Consumer research

Analysing and understanding the perception, decisions and behaviour of customers (only in German)

Content Marketing

Digital storytelling

Creating new formats for customer interaction (only in German)

Customer Experience

Customer management

Analysing and developing concepts for value-oriented customer relations (only in German)

Data Science in Marketing

Data science

Digital innovations in marketing and communication and in the digital economy, and the sustainable use of personal data (only in German)

Digital Marketing

Crossmedia campaigns

Effective combination of online and offline media (only in German)

E-Commerce

Sales management

Effective management of sales channels, sales organisations and customer relationships (only in German)