Thematic priorities Integrated teaching, research and consulting

The IKM is concerned with integrated communication and marketing management across all four areas of mandated activity: education, continuing and executive education, research & development, and services. The IKM focuses on ten thematic priorities.

Themenfeld Crossmedia Kampagnen Intsitut für Kommunikation und Marketing IKM Hochschule Luzern Wirtschaft

Crossmedia campaigns

Effective combination of online and offline media (only in German)

Digital Storytelling – Themenfeld Institut für Kommunikation und Marketing IKM

Digital storytelling

Creating new formats for customer interaction (only in German)

Integrierte Kommunikation – Themenfeld Institut für Kommunikation und Marketing IKM

Integrated communication

Systematic development of communication concepts (only in German)

Markenmanagment – Themenfeld Institut für Kommunikation und Marketing IKM

Brand management

Identity-led and value-oriented brand management (only in German)

Kundenmanagement – Themenfeld Institut für Kommunikation und Marketing IKM

Customer management

Analysing and developing concepts for value-oriented customer relations (only in German)

Konsumentenforschung – Themenfeld Institut für Kommunikation und Marketing IKM

Consumer research

Analysing and understanding the perception, decisions and behaviour of customers (only in German)

Online Communities – Themenfeld Institut für Kommunikation und Marketing IKM

Online communities

Communicating in networks (only in German)

Wirkungsvoll Kommunizieren – Themenfeld Institut für Kommunikation und Marketing IKM

Effective communication

in German, English and French (only in German)

Vertriebsmanagement – Themenfeld Institut für Kommunikation und Marketing IKM

Sales management

Effective management of sales channels, sales organisations and customer relationships (only in German)

Data Science – Themenfeld Institut für Kommunikation und Marketing IKM

Data science

Digital innovations in marketing and communication and in the digital economy, and the sustainable use of personal data (only in German)