The main challenges university graduates in a global and integrated market face are optimising service quality and safeguarding the innovative capabilities of companies. And that is exactly what the MSc in Business Administration with a Major in Business Development and Promotion has been designed to offer: a practically oriented, research-based education in management for the decision-makers of tomorrow.
Graduates majoring in Business Development and Promotion are fit to solve challenging problems in their day-to-day business, to structure complex situations, to reach well reflected decisions and to operationalize them profitably.
Two master's degrees from two different institutions are an added value in themselves because of the enriching experience and the additional master's degree from a university outside Switzerland. At the Lucerne School of Business students can benefit from agreements with partner universities which allow them to study for two degrees for the price of (not very much more than) one. The following link gives detailed information on the dual degree/articulation programme options for students majoring in Business Development and Promotion.
Our Programme Profile below gives you an overview of the study programme, the link to the modules on the right leads you to detailed course descriptions, our Study Guide provides you with more details about the programme overall, and with our Application Form you can sign up for the degree right away.