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The business game Destination Management simulates the functioning and interplay of different tourism providers (hotels, mountain railways, tourist organisations, sports/event organisations) within a holiday resort.
Individual similar providers are not only competing with one another; the entirety of the services/programmes provided determines the development of the resort. This in turn means the resort competes with other destinations within the Alpine region. The game is ideal for whole destinations (playable with 16 to approx. 60 people). It is suitable for tourism boards, associations and tourism service providers but also for all organizations in which team-building should be supported and promoted.
Practical insights into playing the game
Depends on the individually tailored business game programme and/or number of participants
Knowledge of the tourism sector is helpful but not necessary. Level of difficulty and areas of emphasis can be adapted. Only available to groups of at least 16 people - no individual registrations.
BusinessInstitute of Tourism (ITW)CC Tourism