You can unleash the strategic potential of design
You will recognize that only differentiated offerings that are relevant to customers succeed in the market, and that design is a vital tool for this. You will conceptualize, plan, reason, and coordinate the use of design activities within companies or agencies. You will be capable of developing, implementing, and managing design as an essential and strategic corporate competency.
Developing design as a function
The module covers the fundamentals of understanding design as a value-adding activity, planning and budgeting resource needs, and managing collaboration among creative professionals and other specialists.
- Operational design management
- Design and resources
- Interdisciplinary work
- Design systems
Designing Design as a Process
Using methods, case studies, and field studies, design is viewed as a process that helps companies create customer-focused and relevant solutions.
- Design processes
- Program management in design
- Design methods
- Design innovation
Developing design strategies
In many companies, design is only added at the end of the value chain, resulting in lost valuable potential. This module teaches strategies that thoroughly connect design with corporate and brand strategy, thereby boosting a company's competitiveness.
- Design strategy using the Design Canvas
- Integrated design and brand management
- Design planning and coordination
- Strategic design management
Leading design
Successful companies and institutions cultivate a management culture where design is integrated holistically, not just within a specialized unit. This module emphasizes applying design as a key management skill to help organizations operate creatively and flexibly.
- Design and business management
- Design leadership
- Design and organization
Qualification steps
- Prepare a presentation on a real-world case study or best practice for a self-chosen problem in design management (group project).
- Preparation of a practice-oriented case study, such as developing a design strategy for your own company or submitting a concept for a case study (individual work)
