Going international may represent many opportunities but also it may entail some risks. Tapping into new markets and discovering new opportunities demands analysis, knowledge, decisions and action. Having access to the techniques and knowledge to better understand how, when, why and where to internationalize may make the difference between failure and success. The CAS International Business Strategy (IBS) has been geared to improve the analytical and decision-making capacity of professionals who need to make informed decisions about launching and/or improving their internationalization strategies and is especially designed to support SMEs. The program design took into account the importance of offering a multidisciplinary approach and boosting both lateral thinking and intuition, which can offset or mitigate limited knowledge, misperception, or to simply challenge the ‘common wisdom’. Specific learning outcomes are:
- Interpret the main trends and characteristics of the national, regional and international economic and socio-political environments by understanding and critically comparing different contexts.
- Understand and utilize complex data by identifying, selecting, extracting and processing qualitative and quantitative information from official and non-official sources.
- Learn the basics of big data analysis and machine learning by applying those techniques to country risk and market analyses.
- Learn the most relevant theoretical and practical aspects pertaining to cross-cultural communication and negotiation for business.
- Improve decision-making processes by developing critical and lateral thinking as well as boosting awareness and perception.
We partner with SUPSI (University of Applied Sciences and Arts of Southern Switzerland) in offering this program. Our partners at SUPSI have the lead in running this program. For more information and for registration, click here.
