Attention is not everything, but without attention, everything is for nothing — at least in the social world. Attention is generally considered to be scarce and valuable, but at times it can also be undesirable, irksome, or even dangerous. Media directed the flow of attention even in the pre-digital era, but digitalisation has brought constant, rapid changes to strategies and the rules of play in the race for attention. Yesterday’s winners may be tomorrow’s losers. The 2023 SACM Annual Conference is dedicated to the question: “What Do We Pay Attention To?”
The SACM Annual Conference 2023 is organised by the Institute for Communication and Marketing IKM. We deal with current topics in the field of marketing, communication and digital management. In education and further training, we rely on the latest findings from science and discuss current challenges from everyday business life. Practical relevance and interdisciplinarity are our priorities. The IKM designs and implements applied research and development projects in close cooperation with practice partners who benefit directly from the knowledge gained.