Schöb Daniela HSLU W

Daniela Schöb Daniela Schöb

Senior Research Associate

Schöb Daniela HSLU W

Lucerne School of Business

Room R114
Rösslimatte 48
6002 Luzern


Institute of Tourism and Mobility ITM

CC Tourism

Senior Research Associate

+41 41 228 42 55

Show email

Biography

Education

  • 01/2016 - 01/2019: Master of Science (MSc) in Responsible Tourism Management, Leeds Beckett University. Masters Research Project: «Exploring the Enabling Conditions for Implementing the Sustainable Development Goals (SDGs) in the Swiss Tourism Industry»
  • 09/2008 - 09/2011: Bachelor of Science (BSc) FHO in Tourism, Major in Sustainability, University of Applied Sciences (FHGR) Chur. Bachelor-Thesis: «Expectation Profile of Guests and Applied Quality Criteria for Accommodations in Nature and Culture-Based Tourism»

 

Work Experience

  • 12/2019 - 12/2021: Co-Initiator NEA Zurich and NEA Summer School 2020, Zurich (NEA is a platform to explore sustainability, controversy and tangible solutions while addressing topics of the future)
  • 07/2018 - 12/2021: Project lead «Smart ZRH», Zürich Tourism, Zurich
  • 04/2014 - 12/2021: Quality and Sustainability Manager, Zürich Tourism, Zurich
  • 04/2014 - 06/2018: Assistant to CEO, Zürich Tourism, Zurich
  • 02/2012 - 03/2014: Project Manager and Assistant, Films for the Earth, Winterthur
Professional competencies
  • Sustainable tourism
  • Corporate Social Responsibility (CSR)
  • Quality and environmental management (ISO 9001, 14001)
  • Destination management and marketing (with a focus on urban tourism)
  • Smart cities / smart tourism

Projects

Research projects

  • «ITC-Rigi: Mit Tourismus das kulturelle Erbe pflegen und in Wert setzen»
  • Climate Action4 Companies
  • Sustainable River Cruises
  • More than Just a Nudge: Kundenzentrierte Förderung nachhaltigen Mobilitätsverhaltens im Outdoor-Tourismus

Publications and presentations - Presentation (conference/report/lectures)

  • Schöb, Daniela (26.10.2021). Bedeutung der Nachhaltigkeit für den Zürcher Tourismus. 24. Plattform der Zürcher Hoteliers, Pfäffikon/SZ.
  • Schöb, Daniela (18.05.2021). Tourismus und Freizeit für alle - Beispiel Zürich Tourismus. Forum nachhaltige Entwicklung 2021, Bern.
  • Schöb, Daniela (10.09.2020). How Can Tourism Become a Force for Good? - Example Zürich Tourism. Green Buzz Thematic Event, Zürich.

Achievements - Commissions, memberships and external activities

  • Schöb, Daniela. Vorstandsmitglied. (01.06.2022). fairunterwegs, Basel.
  • Schöb, Daniela. Mitglied Fachjury. (2021-2021). Schweiz Tourismus - "Swisstainable Experience Shop".
  • Schöb, Daniela. Mitglied Fachjury. (2020-2021). Innovationsgenerator.
  • Schöb, Daniela. Vice-Chairperson. (2020-2021). City Destinations Alliance (former European Cities Marketing ECM) - Knowledge Group on Sustainability.
  • Schöb, Daniela. Mitglied Fachgruppe. (2016-2021). Schweizer Tourismusverband - Fachgruppe Nachhaltiger Tourismus (NaTour).

Achievements - Awards and honours

  • Schöb, Daniela (05.12.2019). Best Post Graduate Student Award 2018/19 für MSc Responsible Tourism Management, Leeds Beckett University.
  • Schöb, Daniela (17.07.2019). Dean's Prize for Outstanding Achievement: Postgraduate Studies in Tourism Management für MSc in Responsible Tourism Management.
  • Schöb, Daniela (01.10.2011). Auszeichnung für besten Abschluss 2011 für Bachelor of Science FHO in Tourism, Fachhochschule Graubünden (FHGR) Chur.