In addition to the study of entrepreneurial management practices, the focus is also on start-up research. This examines the framework conditions, challenges and success factors for the creation and development of start-ups. In particular, the focus is on the analysis of innovative start-up approaches, the development of target group-specific support strategies and the identification of best practices for sustainable entrepreneurial activity.
Main research areas
- Optimal start-up conditions
Analysis of legal, economic and social framework conditions for the establishment of start-ups.
Investigation of start-up motives in various sectors, especially in the health and social sectors.
- Women-led start-ups
Financing and funding opportunities for women-led companies.
Gender-specific differences in leadership motives and entrepreneurial challenges.
- Innovative approaches in education and training
Development of programs to support student start-ups.
Integration of practical methods to promote entrepreneurial skills in teaching.
- Entrepreneurial leadership and motivation
Investigation of leadership motives and strategies in the start-up scene.
Psychological and social factors influencing start-up behavior.
Our aim is to develop practical solutions that not only promote the establishment of companies, but also ensure their long-term competitiveness. Entrepreneurial management combines strategic leadership with agility to develop new business opportunities and ensure sustainable growth.
