Service Design Basics present students with the fundamentals of Service Design, its principles and approaches, its history and the professionals who made contributions to its research and practice. Students become familiar with all aspects of design research and gain insights into relevant design practices, including user experience (UX), human-centered design (HCD), and customer experience design. The focus rests on identifying design problems and generating valuable insights by exploring them through a range of appropriate methods and user research.
Sustainable Organizations & Society focuses on positive human experiences and interactions while addressing social, organizational, technical, economic, and environmental concerns. This section teaches students about the social function of service quality and the business models that support sustainable organization. Students develop and apply multi-perspective value propositions and explore scaling at micro, mezzo and macro levels.
Service Design & Policy focuses on leading strategic conversations as a core competency for Service Designers. Engaging people in a meaningful conversation is a precondition for initiating, planning, and negotiating a service design process in multi-stakeholder contexts. Service Designers can describe and communicate design problems in interdisciplinary and transdisciplinary collaborations. Students learn to devise playful and creative ways to draw diverse people into the design process, encourage participation, co-design and co-creation, and lead and steer a design project.
Focus modules are 20 short 2 day classes and workshops covering a wide range of subjects from research, design, futures, services, interactions, and sustainability. You can select 6 of these per semester, part time students select 3 per semester.
Project modules focus on project-based learning directed to your own or a collaborative thesis. It includes weekly coaching sessions, introductions into thesis preparation courses, and various design workshops with external partners, foundations, and companies.
Lab modules are optional workshops focusing on material research, phygital (tangible and electronic) prototyping, dirty prototyping (fast, agile, across various media) and video storytelling etc.