For about a century, attempts were made to get cinemagoers to participate in events on the screen and take charge of their viewing experience – all more or less without success. But now a new chapter in filmmaking is being written, in which in a variety of ways film is entering into a more direct dialogue with its viewers: 360º films invite the audience members to (re)frame their view themselves; web- and app-based audio-visual forms offer a choice of storytelling media, as well as a choice of how the story is constructed and organised. Mixed forms incorporating real and virtual elements in games or augmented reality apps offer a highly immersive filmic experience.
These new developments require knowledge of specific production processes, distribution channels and storytelling techniques. Mastering such requirements demands high levels of skill in a range of fields. Students get to know a range of interactive audio-visual storytelling formats that are still in the development stage. In addition, while working on their own stories they acquire the flexibility and competence necessary to develop their own experimental, independent idiom. Fostering independent learning in the audio-visual media field is one of the degree programme’s main goals, for graduates must be able to independently position themselves among the shifting occupational profiles of the future.
Developing an individual Master Project is a core aspect of the specialisation in Interaction. Development and realisation of the project are closely monitored by internal and external lecturers. The focus is on storytelling and innovative scenography as determined by the chosen medium. The projects are based on firm cinematic storytelling and design principles while constantly questioning the chosen theme’s relevance and weighing up the advantages of alternative techniques.
The prerequisites for this specialisation are a bachelor’s degree in a design-related field (for instance video, graphic design, illustration, animation, photography, new media, art or architecture, but also media-, film- or arthistory) and experience with moving images, animation, video or film. The specialisation is currently being directed by Robert Müller. Other key lecturers include Carlos Isabel Garcia, project coaching, Christina Zimmermann, project coaching, and Christophe Merkle, project support and coaching.