Service Design is a young, burgeoning discipline that emerged as a response to the rising complexity of the world in which we live and the shift from an industrial society to a service and information society. Service design involves the conception and design of services in areas such as education, finance, communications, mobility and healthcare. The interfaces (also referred to as touchpoints) with clients – such as digital interfaces, products, processes, environments and human interactions – are key for enabling users to have the most positive, coherent and sustainable experience as possible of a service and an organisation.
Service designers need to think in a multidisciplinary manner and be in a position to understand the individual requirements of people and discover previously unknown needs. The programme teaches a correspondingly wide-ranging repertoire of tools. The students develop their plans via ethnographic methods, co-design, customer journeys, blueprinting and experience prototyping and thus position themselves as experts for user-centred project development.
A completed bachelor’s degree in Design (Product Design, Interaction, Design Management, Visual Communication, etc.) or in another appropriate field (e.g. Marketing, Psychology or Sociology) is a prerequisite. The Service Design specialisation is run by Klaus Marek and Axel Vogelsang.