Product design no longer only has the goal of fostering the financial success of a company via aesthetic product differentiation. The tasks are becoming increasingly complex, as the discipline now contributes substantially to developing new strategies and instigating social change processes both in companies and non-profit organisations. The Product Design specialisation takes up this trend and works on issues such as sustainability, crowdsourcing, user involvement and product interaction as well as social and critical design.
At the heart of the programme is the individual project, which is worked on alone or in teams. The project subject chosen may be of such a nature that existing interests and skills are either specifically reinforced or are expanded to new areas. The artistic portfolio is expanded and contacts can be established with the most important stakeholders (experts, producers, suppliers etc.) during the project, which spans three semesters. A project-based or career path-oriented business concept is prepared in parallel.
Targeted professional input with regard to the specialisation and the work in a lively atmosphere with individual coaching and group discussions supports this process and encourages students to share their knowledge with one another. They develop a dedicated creative stance which enables them for the long term to conceive and shape compelling product solutions while reflecting on social developments, enabling these considerations to flow into their work.
The master’s programme gives students the opportunity to accumulate exclusive know-how in a specific area, expand their professional network and/or prepare for their own independence. A BA or equivalent degree in object design, product design or industrial design is a prerequisite.
The Product Design specialisation is run by Stijn Ossevoort, with Christoph Zellweger assisting him with coaching.