In our world shaped by information, graphic designers organise and package knowledge and translate complex facts into readable information. They are generalists and serve as filters, intermediaries and problem solvers.
In the Graphic Design specialisation, students define their own complex subject and thoroughly delve into its content and artistic aspects. First sources are identified through research and then data is collected. The following analysis and synthesis facilitate the packaging. Designers don’t only approach subjects purely analytically, but also always intuitively. Artistic experiments play a key role here, as they enable students to break away from the predictable. From drawing and computer graphics to printing graphics, the creative processes influence the subjective view of the subject and facilitate reflection, increasingly sovereign argumentation with respect to core draft decisions and enable the interpretation requirement to be met to a greater extent. The student’s own horizons, but also the horizons of the profession, can be broadened in this manner.
Given that the master’s project spans the entire programme, reflection on these interactions are a core part of the curriculum. The students learn how to better manage individual working processes, to approach difficulties constructively and to consciously give freedom to their creativity. Supervision in the form of subject-specific coaching helps students along in their development.
The following results are possible depending on the context: poster series, publications or applications for digital output media or for spatial installations. Our workshops provide a wide range of analogue and digital options, such as screen printing, photography, wood, metal, plastic, as well as media labs, audio/video, editing etc., which are available to students over all draft phases and enable in particular careful applications with high quality.
This specialisation is for students with a bachelor’s degree in graphic design or visual communication. The programme is run by Robert Bossart.