Our goal is to educate designers that fulfil their roles in supporting and adding value to the business community, the world of culture and institutions, both consciously and self-confidently.
Designers shape the world around us. They create characters, textiles and objects, they tell stories, visualise knowledge, animate images and conceive services. They need to be impressive in an artistic sense and precisely address relevant economic, ecological, social and cultural challenges, depict complex situations in a well-informed manner and also understand them in a business sense. And they are challenged to not only react to the status quo, but also actively and responsibly participate in steering and shaping social trends. Being able to do this requires excellent artistic craftsmanship and authorship, which entails critical reflection on one’s own discipline, interdisciplinary perspectives, knowledge of artistic processes and effects as well as know-how in the conception and management of projects, products and processes.
In the Master’s in Design, we foster these skills purposefully and in close connection with practice, research and theory. Our students choose one of seven specialisations: Graphic Design, Illustration, Product Design, Service Design or Textiles.
Our master’s offers a creative field that fosters two different developments: The student’s individual artistic expertise is specifically developed within the specialisation via coaching. In addition, the argumentation skills and creativity of the student are fostered in interdisciplinary discourse.
The specialisations allow the students to work with a strong focus on their respective projects while developing and refining their individual specialised expertise in specifically mentored groups within their own discipline.
The broad range of subjects that the students and lecturers touch on in the three-semester master’s programme provide scope for interdisciplinary collaborations across multiple specialisations, knowledge sharing across disciplines and new networks. Critical reflection on the diverse projects in this cross-disciplinary context promotes creativity as well as argumentation skills and a culture of discourse. This enhances the quality of their work.
We supervise and assist students individually in the achievement of their goals. Whether they are looking to profile themselves as authors that take the initiative or are seeking to be active in an applied field of business, culture or education – our goal is to enable our graduate to successfully position themselves on the market and perform their tasks in a manner that is meaningful and self-aware. The master’s project, which is worked on over the three semesters, serves as a professional calling card in this context.
The combination of practice, research and theory
The master’s degree in Design is a consecutive full-time degree programme with a standard period of study of three semesters and accreditation of 90 ECTS credits. The students complete their studies with the internationally recognised Master of Arts in Design. Students have the opportunity to extend their written and practical thesis to two semesters, resulting in graduation after four semesters. In addition, part-time studies may be considered on a case-by-case basis and subject to consultation with the management of the degree programme.
Project modules 1 and 2 | Specialisation
The elaboration and realisation of a self-defined project outline – from topic identification, research and analysis through conception, development and variation to the creative execution of the project in the later master’s thesis – together with the way in which it is embedded within an economic context form the main part of the programme. A team of experienced lecturers from the individual specialisations supervises and advises the students in matters concerning their projects. The students may choose to work on their project alone or in a team, and collaboration with companies or research institutions is preferred. Project modules 1 and 2 are followed by the master’s thesis module.
Transfer modules 1 and 2
In these modules, contextual knowledge relating to design is taught in the areas of business, theory and design research. The students are given the opportunity to expand their knowledge of scientific methods and theoretical approaches before applying these through targeted research and investigation in their individual fields of study. The students also hone their writing and presentation skills and nurture discourse. After they have been taught business administration fundamentals in transfer module 1, the students are provided assistance in creating a project-related business plan or developing a concept for professional autonomy in the 2nd semester. At the end of the 2nd Semester, the interpretive outline for the written and practical master’s thesis is written in the form of a memo.
Specialised modules 1 and 2
In this module, design-specific content is taught by means of two-day workshops. The students can individually choose the topics most appropriate to them from a wide range of topics. Introductions to layout and typography, audio recording and editing and an ongoing sketchbook course round out the programme. In addition, guest lectures provide insight into wide-ranging design practice.
Written and practical master’s thesis
In the written/theoretical and practical/artistic thesis project, the students exhibit their knowledge and acquire the internationally recognised Master of Arts. The works of the students are presented to the general public each summer in the Lucerne School of Art and Design Degree Show.