Master of Arts (MA) in Design, Lucerne University of Applied Sciences and Arts, with a Major in Service Design
Graduates from the Master Service Design :
- hone their creative skills thanks to intensive interdisciplinary mentoring during the final project module.
- are able to assess issues of social or economic relevance as a basis for planning Service Design issues.
- develop and plan independent projects at the interface of design, society, technology and the economy.
- are familiar with Service Design procedures, and steer them by applying the right methods at the right moment.
- analyse the specific needs of the respective target group, then use Service Design methods to integrate them in the design process.
- are familiar with diverse methods of analysis and Service Design and successfully apply the one most appropriate to the current project.
- study the principles of Design Leadership in order to be able to plan and steer creative processes in complex stakeholder systems.
- have a clear understanding of the essential models for producing added value in the Service Design sphere, and of how to use these models to successfully position projects and so reach target audiences.
- are able to weigh up the merits of various potential solutions, to present arguments that justify their approach, and to document and communicate it convincingly.
- have the skills to engage with state-of-the-art theory, practice, and research in the design field in order to develop a personal and critical position with which they can defend their creative decisions.
Thanks to their expertise in identifying what people need now or will need (even if they don’t yet know it) in the future, graduates from the Master Service Design continually break new ground in Service Design, above and beyond the traditional service sector.
They explore new scope in Service Design by planning patient-centred hospital procedures, for example, or the participatory design and management of urban planning processes; by orchestrating public administrations’ analogue and digital touchpoints; by developing consistent adventure chains for sustainable tourism; or by helping product-centric companies deliver a broader spectrum of services. In doing so, they produce added value of various kinds for clients in industry, the public sector, culture and research.
The admission requirements for the Master Service Design are:
- a bachelor’s or equivalent university or tertiary level degree in a design-related field.
- in justified exceptions: evidence of several years of practical work of proven excellence, which is found (during the portfolio-based admissions procedure) to be equivalent to a bachelor’s degree or diploma.
- practical experience (preferable).
- an original design proposal or research inquiry as a basis for the final master’s project. The approach and relevant methods must be stated. Also, a real-life example from the same field as the project idea/ inquiry should be illustrated in detail (e.g. by a step-by-step Customer Journey).
- curiosity as well as the commitment to take responsibility as a designer for helping shape society, technology and the economy.
- succesful completion of an aptitude test.
- the ability to find one's way in the teaching languages German/English (passive understanding, active comprehension).
You'll find all relevant information on Admission Procedure and Admission Requirements in the section Information for Prospective Students.
For further information, please see Information on the admission process.
Academic year 2021/22: 12 March 2021
Academic year 2020/21: 14 September 2020
Academic year 2021/22: 20 September 2021
The semester dates and our academic calendar can be found here.