The point of departure for the new curriculum is the vocational field in which designers work, which is currently undergoing unprecedented changes. As it does so, ever more and ever newer areas of activity are profiting from design as an innovative force for shaping society, technology and the economy. There is thus a greater demand for designers capable of applying their talents to these new challenges and, beyond that, leading the initiative in design and innovation processes using new methodologies and design leadership.
The Master’s Programme in Design at Lucerne thus offers a practice-oriented curriculum that foregrounds teamwork and cross-disciplinary cooperation. At its focus are the individual project and design work. To this end, our new curriculum offers the following opportunities:
- Within the framework of our project modules, more time and more counselling are now available for the master project.
- In the first master semester, master students may choose from 4 short projects, in which they learn – in cooperation with partners in practice – how to contextually position a design project, plan project flow and an appropriate methodical process, and implement their designs.
- The personal project is developed over 3 semesters and accompanied by Master in Design lecturers through weekly project meetings.
- For the project, students may select from a comprehensive pool of Master in Design experts according to their needs:
- Graphic Design
Textile and Material Design
Product and Furniture Design
Product Service Systems
Interaction & User Experience Design
- In cooperation with the Masters in Film and Fine Arts, a further innovation is a broader choice of elective courses that may be taken individually to suit students’ own projects and interests.
- In the new core module, master students extend their knowledge and competence in design methodology, design research, and design leadership. In addition, they learn about value creation in design and, if they wish, receive individual business coaching so as to address their own project to the appropriate target group.
Graduates of the Master of Arts in Design Programme:
- hone their design skills thanks to intensive mentoring in the project module.
- can choose from a range of lecturers from different disciplines to mentor their projects.
- develop the ability to recognise social and commercial relevance and thence to articulate design issues.
- develop and plan independent projects in the interrelated fields of design, society, technology and commerce.
- analyse the specific demands of participating stakeholders and integrate these into the design process using the principles of human-centred design.
- master a range of analytical and design methods and successfully apply the most appropriate ones to the context of their own project.
- master principles of design leadership and thus plan and execute design processes in complex stakeholder systems.
- be familiar with a range of value creation models in design and thus decide which models to use to position their projects successfully vis-à-vis their target groups.
- can weigh up a range of possible solutions and formulate arguments to justify their approach, as well as plausibly document and communicate it.
- develop a personal, critical position through interaction with state of the art theory, practice and research, and thus substantiate and justify their design decisions.