“Shopping was never easier – profit NOW from our unbeatable products”
In the first phase of the work, textile objects were produced, combined and amended using used fabrics and leftover materials, and then, in a second step, medially staged. In the style of the continuous loop of products presented on teleshopping in the ’90s, the result is a satirical TYvee Shopping channel. Set in a spatial scenery, actors and actresses present the objects of desire for sale in an entertaining format. Using an exaggerated stylistic aesthetic, the viewers are seduced – and made into accomplices.
The topics of sustainability and our consumer habits in respect to textiles are staged in a satirical and impactful way, and as such the work TYvee Shopping can be classified as belonging to the field of critical or speculative design.