Reshaping perfectly functional and aesthetical products has become the definition of product design. The climate crisis requires the next generation of designers to be equipped to design for the challenges to come. Wake up! questions the validity of today’s approaches of product designers and the product design education within the climate crisis. Consisting of ten alarm clocks with no stop or snooze buttons, this scene represents the moment of realising that in order to create era-appropriate designs we must dispose of the outdated mindset of reshaping pre-existing products for consumerist satisfaction, and redefine the purpose of the profession.