Transmedia storytelling projects are characterized by several interlinked narratives. Together they form a narrative universe – a “story world” – of their own. Often in teamwork and iterative design processes, an assignment is translated into a detailed editorial concept with the help of storytelling. This is further concretized by sketching visual-media strategies and prototyping design scenarios.
“A Penny For Your Thoughts”. Second-year students, 2020
"Money Talks". Second-year students, 2020
A Penny For Your Thoughts
This transmedia project explores the concept of value, and its former representation: money. The project combines videos, photographs, an exhibition, a website, books, playlists and a smartphone app.
While money is gradually losing its materiality and today mainly exists as data in the digital realm, it lives on in rather material expressions like “a shitload of money.” The team took some of these expressions literally and photographed them. They also sat together with a variety of experts and asked them questions like “what exactly is money?” and “when and how do data become valuable?” To illustrate the latter, they downloaded their collected social media data and printed them out in a number of big “Databooks.” And they analyzed how money is represented in music videos.
Moreover, visitors to the exhibition will encounter a custom-made monetary system, the “luut” app, with which they can acquire credit and become part of the exhibition. The app offers exclusive access to various contents, for a price – the visitors’ data turned into currency.
A transmedia storytelling project by second-year students, 2020: Cyrill Appert, Zoë Clémence, Veronique Dellebeke, Ayla Feridun-Dziedzic, Laura Gauch, Rebecca Jenal, Michelle Koch, Philippe Schneider, Eveline Schumacher, Pawel Streit, Katherine Thude and Mario Trachsel.
Further information about this project.
”Utopian Mullae-dong”. Dario Lanfranconi, 2015
Utopian Mullae-dong, Seoul
“Utopian Mullae-dong” visualizes and evaluates the ideas of individuals within urban planning processes, and how these can be integrated in the development of new visions for an urban place. Mullae-dong, one of Seoul’s last remaining industrial districts, today is home to a community composed of steel workers and artists living and working next to each other. Due to the absence of urbanization policy the neighbourhood’s development has been spontaneous and informal. The urban future of the neighbourhood remains unclear and the inhabitants realize that their Mullae-dong is a fertile ground on which a variety of urban concepts may sprout.
The project portrays protagonists of the different local groups describing their personal relationship to Mullae-dong. The collected material – interviews, pictures, drawings, and site documentation – was later amalgamated within a 3D reconstruction of the district that can be accessed in the form of an interactive web documentary.
“Utopian Mullae-dong”. Dario Lanfranconi, 2015
A transmedia storytelling project by Dario Lanfranconi, 2015
Further information about this
project.
“Bitter Sweet”. Michael Fund, 2018
Bitter Sweet: Assisted suicide for the elderly
In Switzerland, cultural conventions around the end of life are currently characterized by loneliness and reticence, traditions and institutionalization. While a majority desires to die autonomously at home, public opinion on assisted suicide is divided: legal and ethical questions are heavily debated, increasing the uncertainty of those affected. Before society can start to learn, both rationally and emotionally, how to end life appropriately, one needs to remove the stigma of assisted voluntary death.
With his digital graphic novel “Bitter Sweet”, Michael Fund aims to contribute to the public debate, enabling an encompassing reflection through presenting facts. Michael Fund shows that current Swiss strategies of assisted voluntary death are bringing about a more humane approach to dying, but are also causing difficulties which need to be overcome.
A transmedia storytelling project by Michael Fund, 2018
Further information about this project.
««Selfiminity». Mara Vivien Güntersperger, 2017
Selfiminity
Through making selfies, young women develop their own personal ideas of femininity and identity. The correctional social mechanism of rejection and approval has its effects on the subsequent production of images. Therefore, social media platforms are a fundamental element in the processes of self-identification mentioned above.
Mara Vivien Güntensperger questions the development of a generation of young women, who willingly expose themselves to the permanent regime of the gaze in social networks that dictate the conditions of their own self-representation.
The project shows how such intensive propagation of validation leads to dependence and limits young women in developing their own images of femininity.
A transmedia storytelling project by Mara Vivien Güntersperger, 2017
Further information about this project.
