The Media Lab is the heart of the Camera Arts program. Apart from being the program’s spatial home base, it functions as a flexible laboratory mirroring the program’s aim for creative experimentation with digital media and critical reflection.
Students are encouraged to explore the latest visual media technologies for technical conceptual and creative possibilities. They also learn to combine technical, aesthetic and social questions and create "prototypes" as iterations in open-ended processes of investigation. In their (collaborative) projects, they are supported by a transdisciplinary team of lecturers, tutors and by fellow students.
See more media Lab projects on cameraarts.ch
Visit the separate website of the MediaeLab
As part of the Camera Arts program, the Media Lab covers four main areas:
Spatial rendering with 360 degree photography
Image-generating practices and post-photography
In addition to conventional forms of photography and moving image, data-based image technologies such as 3D scanning and visualization, motion tracking, 360 degree photography and film, drones and sensor-based "seeing machines", expand the toolkit of contemporary post-photographic image makers. This focal point also explores the creative potential and boundaries of visual artificial intelligence, such as image recognition, software based image generation and datavisualization. Critical questions on how visual technologies influence and alter our ways of seeing as new forms of observation and discovery also belong to the post-photographic discourse explored in Camera Arts’ media Lab.
Transmedia storytelling project «Selfeminity». Mara Vivien Güntensperger, 2016
Media convergence enables new types of visual storytelling across multiple platforms and channels. Emerging technologies such as augmented reality, virtual reality, apps and open source applications make it possible to create transmedia narratives with complex editorial structures. Both developers and users are involved in the communication process and narratives can be designed as open, continuous and interactive processes. Transmedia stories can have multiple start and end points and switch fluently from physical to virtual and imaginary space.
Visualisation and animation of the research of professor Janet Curie, Princeton University. NOMIS Award film project, 2019
Visual narration and visual mediation of scientific knowledge
Beyond research into scientific matter itself, the question arises of how science and researchers can impart complex scientific knowledge. Starting with a project collaboration with the NOMIS Foundation, this field of investigation examines the representational and narrative methods of abstract and complex scientific facts. Although both involve metaphorical ideation, the narratives of scientific thinking and the mediation of scientific knowledge are not the same – they need expert translation.
More about this project
«FemFol», Civic media project about gender discrimination in Kosovarian-Albanian society. Jessica Prinz, 2017
The area for interactive civil services and initiatives is becoming increasingly important to visual and transmedial storytellers. Whether the focus is on issues related to climate change, gender, multiculturalism, economics and prosperity, health care or the design of neighborhoods, governments and organizations try to activate and empower citizens or employees in decision-making and other bottom-up processes.
By means of transmedial storytelling strategies with digital tools and platforms, people can share information, discuss topics and develop a feeling of social belonging and ownership.
Inspirational civic narratives and visual communication for the benefit of the community created by visual storytellers informs citizens about collective interests and goals.
More about this project