How can we make sense of design in the organization? Sabine’s keynote address linked the principles of management and organizations with the practice of design. It reviewed the historic developments of these relationships and examined the competencies that today’s managers and designers need to contribute to business and society.
Sabine Junginger, PhD, heads the Competence Centre for Research Design & Management at Lucerne University of Applied Sciences and Arts. She is a visiting professor at Macromedia University of Applied Sciences (Germany) and the School of Design at Jiangnan University (China), a fellow of the Hertie School of Governance (Germany), and a member of several advisory boards, including DESMA, Design for Europe (UK), Designtransfer (Germany) and the Alpbach Forum Europe (Austria). She is also a senior expert in design and innovation for the EU program “Sectoral Dialogues”.
For much of the 20th century, design practice and education were in a state of emergence, but nowadays design is clearly established as a field well placed to respond to increasing political, economic, social and technological uncertainties. Casting ahead: what sort of design education might today’s five-year-olds and early-career professionals enter in 15 years? Where are the ‘weak signals’ of design education’s future today?
Previously the Director of Plan, a product strategy consultancy, Iain recently joined the Glasgow School of Art’s Institute of Design Innovation where he is helping to develop local and global strategic partnerships. In addition, he continues to help in-house design and innovation teams to develop their capabilities. Iain is currently working towards his PhD. He is also a Board Member of both the DMI, USA and of Creative Scotland, and an external examiner for the MA Industrial Design course at Central Saint Martins in London.
Design management faces a range of challenges in large organizations – at the strategic level with the integration of design into the business and processes, and at the operational level with maintaining the vitality of creative function in organizations. Additionally, digitalization calls for new ways of working, and it triggers an increasing need for cultural change in companies, which further raises the importance of design as a management function.
Philipp is Chief Designer and a Senior Vice President Design of Deutsche Telekom. He is responsible for the design strategy, design processes, and executive design work for international products and interactive services. With 15 years of experience as designer, consultant, creative director and design strategist, he is strongly dedicated to developing strategic design as a means of driving innovation and digital transformation. Philipp is a lecturer, public speaker, and frequent member of international design juries.