Claudia Acklin talked about the circumstances, thoughts, and vision that led to launching the first design management Bachelor’s program and introducing a new professional field in Switzerland. She also shared her insights and thoughts during this time.
Claudia Acklin was the founder and first head of DMI. From 2008 until 2016, she also headed the Design & Management research group and conducted studies in design-driven innovation, design of the future, design management, and creative entrepreneurship. She was a founding member of Swiss Design Transfer and the director of Creative Hub, a start-up platform for designers. Currently, she is the Head of Secretariat of the Swiss Science and Innovation Council.
ALUMNI input: The aftermath of DMI
MARC HADORN, head of brand management, swiss POST
Reflections five years after having completed DMI: The courses, projects, classrooms, tutors, group projects, parties, tests, thesis, and other funny and not-so-funny topics. What was it all good for?
After his commercial apprenticeship and following several years of experience in communications at a SME and SwissPost, Marc started the DMI course in 2008. After graduation, he moved to Munich and worked for the branding agency KMS TEAM, where he was responsible for developing the strategies for clients such as OSRAM, CANYON, JINS (JP), Sto, Hymer, Schneider, and others. Five years later, he returned to Swiss Post as Head of Brand Management.
Business INPUT: BUSINESS INPUT: WHAT DOES DESIGN MANAGEMENT DO FOR BUSINESS, WHAT SHOULD IT DO?
OLIVER STEIN, HEAD OF INNOVATION CULTURE, SWISSCOM
Oliver briefly introduced how he and his team developed human-centered design over the last 15 years within the corporate structure of Swisscom. He shared his thoughts about what DMI does for business and what it should do.
Oliver Stein is a passionate design thinker with a very strong business background in marketing, CRM, and project management. His likes to explore and develop new possibilities and solutions, and he is a dedicated team worker. Through successful execution of strategic business projects with design thinking, he and his team made Swisscom a pioneer in human-centered design. By developing an Innovation Culture Model, they can support organizations in becoming designful companies.
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AGENCY INPUT: CREATIVE TRANSFORMATION – BY PEOPLE, WITH PEOPLE, FOR PEOPLE.
FERDY GILSING, ASSOCIATE DIRECTOR, BMW GROUP DESIGNWORKS
For companies to be relevant and successful in the digital age, they must be open to constant change and capable of producing pertinent answers. Design with its natural ability to transform can play a key role in this process. It can act as an integrator and facilitator to release the full potential of creativity, devise new strategies and deliver groundbreaking innovations. Ferdy shared his insights on the role of design management at BMW Group Designworks, Mars, and Philips, and discussed how creative transformation can affect organizations.
As an Associate Director at BMW Designworks, Ferdy Gilsing is responsible for the Creative Transformation program, which supports clients in the process of maturing their design organizations. In his former position at Philips, he managed the design strategy portfolio and the Cocreate program. He has a Master’s degree in Design Management from the European Institute of Brand Management. He studied industrial design engineering at the University of The Hague, graduating in 2000. He previously worked for Mars Inc.
RESEARCH INPUT: MAKING SENSE OF ORGANIZATIONAL DESIGN PRACTICES AND THE EMERGENCE OF NEW DESIGN COMPETENCIES
SABINE JUNGINGER, HEAD OF THE DESIGN & MANAGEMENT COMPETENCE CENTER OF LUCERNE SCHOOL OF ART AND DESIGN
How can we make sense of design in the organization? Sabine’s keynote address linked the principles of management and organizations with the practice of design. It reviewed the historic developments of these relationships and examined the competencies that today’s managers and designers need to contribute to business and society.
Sabine Junginger, PhD, heads the Competence Centre for Research Design & Management at Lucerne University of Applied Sciences and Arts. She is a visiting professor at Macromedia University of Applied Sciences (Germany) and the School of Design at Jiangnan University (China), a fellow of the Hertie School of Governance (Germany), and a member of several advisory boards, including DESMA, Design for Europe (UK), Designtransfer (Germany) and the Alpbach Forum Europe (Austria). She is also a senior expert in design and innovation for the EU program “Sectoral Dialogues”.