Product Design Management: Solution Creation
The Product Design Management track focuses on innovation management, product creation, design planning and research, user research, and product and service development. The track aims to help students complete tasks relating to product, interface and service design as typically found in large agencies and in-house design departments. They will also learn to manage projects in these fields and function effectively as design producers, product managers, and innovation managers.
The Product Design Management track is geared to students with a strong interest in concept and product development, in issues relating to functionality, and in processes involving complex interactions.
Communication Design Management: Market Creation
The Communication Design Management track focuses on brand management and market launch, communication planning, market research, visual communication, and promotional design as overarching themes. More specifically, it emphasizes the importance of marketing communications, packaging, and event design as typically found in the departments of large organizations and specialized agencies. A thorough understanding of procurement, marketing communications, and event management will boost the prospects of success in fields such as project management and marketing and sales. The content of this track relates closely to graphic design, communication design, marketing, and business administration.
The Communication Design Management track is intended for students with a strong interest in communication, advertising, event management, and other fields that require excellent communication skills.