Kathryn Best Kathryn Best is a creative strategist, architect, author, educator and frequent speaker at conferences and design festivals internationally. She offers insight and foresight into the power of creativity and design to bring about positive change in business and society. Her commissions come from academic, commercial, and government organizations, often in connection to creative and cultural events. She worked in architecture, interiors, and brand consultancy (Wolff Olins, HOK, Orange, Starbucks) before building an academic career as a course director and research professor in design management (University for the Creative Arts, Inholland University of Applied Sciences, University of the Arts London). She is now an Associate Professor at the American University of Sharjah and a Visiting Fellow in Design Innovation at Loughborough University in London. Kathryn's books on design management are available in 13 languages.
Area of expertise: Design management
Luana Caselli is a neuroscientist with a background in experimental psychology and biostatistics. She worked for several years as a researcher, studying the neural correlates of animal and human behavior, with a focus on cognitive functions such as vision and action. She currently works in medical research dealing with data analysis and visualization. She combines her science and graphic skills to simplify scientific information and communicate it in a simple way. She is co-author of “Doctor G”, a graphic novel to promote informed health choices.
Area of expertise: neuroscience, psychology, data visualization
Jane Clifton has a strong English language training background: an MA in English Language Training and over 15 years as Pedagogical Director of an international corporate language training organisation. She now specialises in English writing skills training for non-native English speakers, adult professionals (for example, staff from Clifford Chance, HSBC, Intertrust and Columbia Threadneedle). Jane focuses on the process and principles of effective writing to ensure students have a sound and confident grasp of the ‘essentials’. Individual feedback on students’ written English is provided.
Area of expertise: Business English writing skills
Urs Heierli studied Economics at the University of St. Gallen. He specialized in “International Trade and Developing Countries” and graduated with a Ph.D thesis on “Trade regimes and development in Colombia”. He was founding member of SKAT, The Swiss Resource Centre and Consultancy for Development in St. Gallen and was then posted for 12 years as Country Director of SDC, Swiss Agency for Development and Cooperation, in Bangladesh and India. Since 2003 he started his own consulting company, msd GmbH, “Markets, Sustainability and Development“, in Berne. He wrote several publications on market-based approaches for development, namely “Poverty Alleviation as a Business” with Paul Polak. He is also instructor for development cooperation at the University of St. Gallen and for the study programme Design Management, International at the Lucerne University of Applied Sciences and Arts.
Area of Expertise: Sustainabilty and Market Development
Nicolò LuppinoNicolò Luppino is a human-centered designer and has a varied experience in the field of project management for complex systems and environments. He works furthermore in design education and research. Through his work he supports the decision-making processes toward suitable, sustainable and innovative solutions that take organizational, economic, social and human aspects into account. Among the various projects, he collaborated with several international and Swiss companies, organizations and institutions such as Roche, Novartis, Vitra, die Post, Lungenliga Schweiz, and many important laboratories and hospitals.
Area of expertise: human-centered design, design tools and methods, project management for complex systems
Sylvie Merlo is a passionate and professional communication specialist. She offers strategic and forward-thinking consulting services for communication with an edge, and takes a collaborative and open approach to giving her clients the tools they need in a multi-step process. Working in a co-creative fashion with the partners in her network, she creates bespoke communication strategies. Sylvie started in the communications industry over 30 years ago. After an exciting stint in the marketing department of a well-known Swiss designer furniture manufacturer, she smoothly transitioned to her first period of self-employment. After graduating with an Executive Master’s degree in Communications Management from the University of Lugano, a new door opened: working for Switzerland’s largest furniture retailer, she was able to contribute and expand her knowledge in a managerial role. Her passion for clear communication has never waned, and nor has her dedication to her clients at Merlo Communications GmbH .
Area of expertise: Corporate Communications, Public Relations, Internal Communications
Ramatu Musa is an American writer, editor, and art administrator with 10 years of professional experience. She earned an MA (Insigni Cum Laude) from the University of Basel; and pursued post-graduate studies at the Hebrew University of Jerusalem, ETH Zürich, University of Hamburg, and the University of Oxford Department for Continuing Education. She is a Fulbright Scholar and an Oxford-Callaloo Creative Writing Fellow. In 2018, she was invited to present her art historical research at academic conferences in Switzerland and Sicily. Outside of academia, she worked in corporate communication, stakeholder relations, and public affairs at Novartis, KPMG LLP, and the U.S. Mission to the UN and Other International Organizations. She was also the Communication & Programmes Manager at a contemporary art museum in Houston, Texas.
Area of expertise: Creative & Professional Writing
Dr. Arnaldo Perez has a master’ degree in educational psychology and a PhD in Medical Sciences. He is an assistant clinical professor at the University of Alberta, Canada. Dr. Perez teaches several subjects, including qualitative research methods, behavioral change, academic writing, and evidence-based approach. Dr. Perez has extensive experience in qualitative research, but he is also familiar with quantitative, mixed-method, and review research. Dr. Perez has published more than forty papers in peer-reviewed journals related to health and health education. He has coordinated several multi-site, multi-method research projects and his areas of interest include health behavior, behavioral change, engagement in health service, active learning, curriculum evaluation, and student wellbeing. He regularly supervises postgraduate students in conducting educational and clinical research and has been successful in maintaining grant support for his research program.
Area of expertise: Qualitative research, Educational research, Behavioral change
Director of Development of Management for the Creative Industries School at Istituto Europeo di Design in Barcelona. Jürgen is the author of Creative Personal Branding, a book about creative leadership through highly effective coaching, design, and business-thinking as essential skills in today’s creative economy.
Area of expertise: Personal branding
Marcel Samstag drives strategic digital transformation initiatives around mobility concepts for the future with SBB. He has a vast professional background in digital business, e.g. in product development of mobile internet services, the international expansion of a corporate footprint with a cloud-based consumer services platform across several markets or the establishment of a product experience design organisation for a multi-national company. Marcel Samstag studied marketing and business administration at HWV (today Zurich University of Applied Sciences) and gained an International MBA in General Management in Rotterdam and Toronto. Among fuelling the knowledge transfer of digital change between the business and academic worlds his passion lies in enabling organisations to cope with today’s challenges in innovation, transformation and collaboration.
Area of expertise: Implications of digital transformation on organisations, digital business landscape (platforms & ecosystems), new paradigms and frameworks along digital transformation
Sibylle Schempf is an international Design and Business Management specialist teaching and working in Europe, the US and Asia. She holds a BFA Fine Art from Parsons School of Design and received an MBA International Marketing from New York University's Stern School of Business. In addition she was trained as a model maker and jewelry designer at FIT in New York City. She works on international launches for global brands in Luxury and Design as well as strategy consultant for USAID led economic initiatives for competitive industry cluster development in Craft Design and Manufacture in conflict areas across Asia. She calls herself a Cultural Geographer and hybrid thinker who integrates the complexity of divergent cultures in human-centered design, research and business, and takes a holistic, interdisciplinary approach to problem solving. She is sparring partner to C-level executives on how to identify new business opportunities, set innovation agendas and define new-to-the-world platforms. As T-shaped thinker with multifaceted knowledge, she sees her teaching as inspiration for the next generation to practice innovative thinking and lead in action.
Area of expertise: Innovation Management
Silvia Schiaulini is a product designer combining design practice, education and research. After a PhD in Design Sciences, she dedicated herself to advocating for a participatory approach in the digital product design field. She has been collaborating with Iuav University of Venice and Zurich University of Applied Sciences. Currently, she is researching and designing finite and infinte reading experiences for Neue Zürcher Zeitung users.
Areas of expertise: product design, co-design, active learning
Elke Schultz Elke Schultz is the founder and Creative Director at Elke Schultz Brand Design in Zurich. After her studies she worked for design agencies in Frankfurt and New York City as well as for the editorial offices of “Max” and “Spiegel Spezial” in Hamburg. She worked as Creative Director for Eclat Zurich/Frankfurt and CKCC/BBDO Frankfurt before helping to build up Ivony Ltd. Zurich as Creative Director and partner. In addition to her entrepreneurial activities, Elke Schultz is lecturer at Lucerne University of Applied Sciences and Arts – Art and Design since 2010.
Area of expertise: brand identity, brand communication and design, design management, in particular modular, flexible brand systems and digital brand management.
Karel van der Waarde
Dr Karel van der Waarde studied graphic design in the Netherlands and the United Kingdom. He started a design – research consultancyin Belgium in 1995 specializing in the testing of pharmaceutical information. He publishes and lectures about visual information. He is a life-fellow of the Communications Research Institute (Melbourne), a board member of International Institute for Information Design (Vienna) and editorial board member of several journals.
Area of expertise: information design, medical information, user testing