Sven Adolph is an industrial designer and design educator. He holds an MFA from the renowned Cranbrook Academy of Art (USA) and a degree from Hochschule für Gestaltung Schwäbisch Gmünd, Germany. Sven has broad experience in design, having honed his skills at international design consultancies in Boston, San Francisco, Milan, and Zurich, as well as with Philips Design. He is the founder and principal of the Momentum Design consultancy in Zurich and teaches at Basel School of Design and at Lucerne School of Art and Design. Sven is a designer with a deep love for his profession, a keen eye for form, and plenty of tenacity when it comes to providing detail and precision. He enjoys meeting people, developing a vision, bringing projects to fruition, and guiding and mentoring young people to achieve outstanding results.
Area of expertise at DMI: Product and interface design, problem-solving, design thinking
Kathryn Best Kathryn Best is a creative strategist, architect, author, educator and frequent speaker at conferences and design festivals internationally. She offers insight and foresight into the power of creativity and design to bring about positive change in business and society. Her commissions come from academic, commercial, and government organizations, often in connection to creative and cultural events. She worked in architecture, interiors, and brand consultancy (Wolff Olins, HOK, Orange, Starbucks) before building an academic career as a course director and research professor in design management (University for the Creative Arts, Inholland University of Applied Sciences, University of the Arts London). She is now an Associate Professor at the American University of Sharjah and a Visiting Fellow in Design Innovation at Loughborough University in London. Kathryn's books on design management are available in 13 languages.
Area of expertise at DMI: Design management
James Dudley is committed to bringing people, ideas, and brands closer together by creating 3D environments that communicate the right messages in the right way to audiences that matter most. As a student of architecture at The Bartlett (University College London), and at Städelschule in Frankfurt with Professor Sir Peter Cook (of Archigram), he became fascinated by ideas-led design and the possibilities of instant architecture. Embracing these themes led him directly to the world of large-scale corporate 3D design. James is interested in how the customer journey can be changed by the effect and possibilities of digital touchpoints when communicating in 3D, a fascinating and continually evolving field of R&D. As a creative entrepreneur, he builds beneficial relationships between clients, agencies, suppliers, and teams, laying the foundations for creating and delivering brand space. He is currently further developing his role as a mentor and teacher.
Area of expertise at DMI: Communication in 3D, creative direction, brand development
Martin Geel studied illustration and graphic design in Lucerne and Brussels.
In 2008, he and Klaus Fromherz founded Peng Peng, a studio for visual communication. They focus on editorial design, posters, websites, corporate identity, and exhibition design. Works of Peng Peng have won awards and been exhibited around the world.
Area of expertise at DMI: Graphic design, visual communication, print design
B enno Maggi
Benno Maggi started his career as an art director and moved on to the film industry, where he worked for ten years as director and producer of projects in Switzerland and abroad. At Stanford Business School, he completed further educational programmes in strategic marketing and financial management. In 1995, he founded Partner & Partner, where he is CEO and works as a senior consultant for customers in the financial services and healthcare industry. At Lucerne University of Applied Sciences and Arts he and his business partners Denise Nick, Christoph Eschmann, Gianfranco Acocella and Luc Holzach teach Campain Management as a guest lecturing team.
Area of expertise at DMI: Strategic branding, campaigning, marketing consulting
Director of Development of Management for the Creative Industries School at Istituto Europeo di Design in Barcelona. Jürgen is the author of Creative Personal Branding, a book about creative leadership through highly effective coaching, design, and business-thinking as essential skills in today’s creative economy.
Area of expertise at DMI: Personal branding
Marcel Samstag drives strategic digital transformation initiatives around mobility concepts for the future with SBB. He has a vast professional background in digital business, e.g. in product development of mobile internet services, the international expansion of a corporate footprint with a cloud-based consumer services platform across several markets or the establishment of a product experience design organisation for a multi-national company. Marcel Samstag studied marketing and business administration at HWV (today Zurich University of Applied Sciences) and gained an International MBA in General Management in Rotterdam and Toronto. Among fuelling the knowledge transfer of digital change between the business and academic worlds his passion lies in enabling organisations to cope with today’s challenges in innovation, transformation and collaboration.
Area of expertise at DMI: Implications of digital transformation on organisations, digital business landscape (platforms & ecosystems), new paradigms and frameworks along digital transformation