Erik Roscam Abbing
Holds a Master’s degree in industrial design engineering and design management and is the founder of the Zilver Innovation design management consultancy. He also teaches strategic design at Delft University of Technology. Erik is the author of Brand-Driven Innovation (AVA Publishing) and blogs regularly on this topic.
Area of expertise at DMI: Brand-driven innovation, service design
Sven Adolph is an industrial designer and design educator. He holds an MFA from the renowned Cranbrook Academy of Art (USA) and a degree from Hochschule für Gestaltung Schwäbisch Gmünd, Germany. Sven has broad experience in design, having honed his skills at international design consultancies in Boston, San Francisco, Milan, and Zurich, as well as with Philips Design. He is the founder and principal of the Momentum Design consultancy in Zurich and teaches at Basel School of Design and at Lucerne School of Art and Design. Sven is a designer with a deep love for his profession, a keen eye for form, and plenty of tenacity when it comes to providing detail and precision. He enjoys meeting people, developing a vision, bringing projects to fruition, and guiding and mentoring young people to achieve outstanding results.
Area of expertise at DMI: Product and interface design, problem-solving, design thinking
Kathryn Best Kathryn Best is a creative strategist, architect, author, educator and frequent speaker at conferences and design festivals internationally. She offers insight and foresight into the power of creativity and design to bring about positive change in business and society. Her commissions come from academic, commercial, and government organizations, often in connection to creative and cultural events. She worked in architecture, interiors, and brand consultancy (Wolff Olins, HOK, Orange, Starbucks) before building an academic career as a course director and research professor in design management (University for the Creative Arts, Inholland University of Applied Sciences, University of the Arts London). She is now an Associate Professor at the American University of Sharjah and a Visiting Fellow in Design Innovation at Loughborough University in London. Kathryn's books on design management are available in 13 languages.
Area of expertise at DMI: Design management
Ralf BeukerProfessor for design management and dean at Münster School of Design (MSD) in Germany. His professional background is in strategy consulting, design management research, and in understanding the broader impact of design on business and society. His recent contributions include This Is Service Design Thinking (Stickdorn/Schneider, 2010), and Brand-Driven Innovation (Roscam Abbing, 2010). Learn more about Ralf on
Area of expertise at DMI: Design strategy, design-driven innovation, service design
James Dudley is committed to bringing people, ideas, and brands closer together by creating 3D environments that communicate the right messages in the right way to audiences that matter most. As a student of architecture at The Bartlett (University College London), and at Städelschule in Frankfurt with Professor Sir Peter Cook (of Archigram), he became fascinated by ideas-led design and the possibilities of instant architecture. Embracing these themes led him directly to the world of large-scale corporate 3D design. James is interested in how the customer journey can be changed by the effect and possibilities of digital touchpoints when communicating in 3D, a fascinating and continually evolving field of R&D. As a creative entrepreneur, he builds beneficial relationships between clients, agencies, suppliers, and teams, laying the foundations for creating and delivering brand space. He is currently further developing his role as a mentor and teacher.
Area of expertise at DMI: Communication in 3D, creative direction, brand development
Andreas Erbe is an entrepreneur with a strong background in telecommunications and consulting. As a service designer, he has trained, coached, and worked with well over 1,000 managers in the field of design thinking around the world. He pursued his passion of creating spaces for customer-driven innovation and founded his own company Launchlabs Switzerland. Andreas has an MBA from the University of St.Gallen (HSG) and is a certified Scrum Master and HBDI coach. He recently received his Master’s degree in workspace design from the I.E. Business School in Madrid and the Royal College of Arts in London.
Area of expertise at DMI: Design thinking, service design, workspace design, innovation and change management
Klaus Fromherz is a graphic designer and co-founder of the Lucerne-based design studio Peng Peng. He graduated from Hochschule für Gestaltung und Buchkunst Leipzig (HGB) in 2004 and started his career at Integral Ruedi Baur (IRB). He went on to launch Peng Peng together with Martin Geel in 2008. He has been teaching in various architecture and design faculties at Lucerne University of Applied Sciences and Arts since 2009, besides lecturing at other educational institutions at home and abroad. Ever since graduation he has focused on designing all forms of printed matter – posters, books, records etc. – and on experimenting with techniques in printing, production, and distribution.
Area of expertise at DMI: Visual communication, graphic design, print design
Martin Geel studied illustration and graphic design in Lucerne and Brussels.
In 2008, he and Klaus Fromherz founded Peng Peng, a studio for visual communication. They focus on editorial design, posters, websites, corporate identity, and exhibition design. Works of Peng Peng have won awards and been exhibited around the world.
Area of expertise at DMI: Graphic design, visual communication, print design Alex Herrmann
Alex Hermann is Head of Strategy at MetaDesign in Zurich. He studied media and communication science, with minors in business and social anthropology, at the University of Fribourg. Since completing his studies, Alex has been working as a brand consultant and strategic planner at various consultancies and agencies in Germany, France and Switzerland. For over a decade he advised large and small companies, helping them improve their brands and communications. Whether it involves brand positioning or brand experience, customer insight or brand-driven innovation, or internal branding or employer branding, Alex is the expert in tackling current brand challenges and trends. He shares his knowledge as guest lecturer at Lucerne University of Sciences and Arts and at the University of Bern.
Area of expertise at DMI: Brand strategy
B enno Maggi
Benno Maggi started his career as an art director and moved on to the film industry, where he worked for ten years as director and producer of projects in Switzerland and abroad. At Stanford Business School, he completed further educational programmes in strategic marketing and financial management. In 1995, he founded Partner & Partner, where he is CEO and works as a senior consultant for customers in the financial services and healthcare industry. At Lucerne University of Applied Sciences and Arts he and his business partners Denise Nick, Christoph Eschmann, Gianfranco Acocella and Luc Holzach teach Campain Management as a guest lecturing team.
Area of expertise at DMI: Strategic branding, campaigning, marketing consulting
Anne Racheter has been a Design Director at Futureworks in Zurich since October 2015. She graduated from École Cantonale d’Art de Lausanne (ECAL) and began her career at Immortal Design in Singapore, before joining McCann-Erikson in Zurich. She went on to supervise Art Basel for Müller + Hess, build and manage the corporate design department at NOSE, and serve as a strategic designer and design manager at Hotz Brand Consultants.
In addition to her role as Design Director at Futureworks, Anne teaches brand identity at Bern University of the Arts and communication design at Lucerne School of Art and Design.
Area of expertise at DMI: Communication design
Director of Development of Management for the Creative Industries School at Istituto Europeo di Design in Barcelona. Jürgen is the author of Creative Personal Branding, a book about creative leadership through highly effective coaching, design, and business-thinking as essential skills in today’s creative economy.
Area of expertise at DMI: Personal branding
Marcel Samstag drives strategic digital transformation initiatives around mobility concepts for the future with SBB. He has a vast professional background in digital business, e.g. in product development of mobile internet services, the international expansion of a corporate footprint with a cloud-based consumer services platform across several markets or the establishment of a product experience design organisation for a multi-national company. Marcel Samstag studied marketing and business administration at HWV (today Zurich University of Applied Sciences) and gained an International MBA in General Management in Rotterdam and Toronto. Among fuelling the knowledge transfer of digital change between the business and academic worlds his passion lies in enabling organisations to cope with today’s challenges in innovation, transformation and collaboration.
Area of expertise at DMI: Implications of digital transformation on organisations, digital business landscape (platforms & ecosystems), new paradigms and frameworks along digital transformation