Sven Adolph is an industrial designer and design educator. He holds an MFA from the renowned Cranbrook Academy of Art (USA) and a degree from Hochschule für Gestaltung Schwäbisch Gmünd, Germany. Sven has broad experience in design, having honed his skills at international design consultancies in Boston, San Francisco, Milan, and Zurich, as well as with Philips Design. He is the founder and principal of the Momentum Design consultancy in Zurich and teaches at Basel School of Design and at Lucerne School of Art and Design. Sven is a designer with a deep love for his profession, a keen eye for form, and plenty of tenacity when it comes to providing detail and precision. He enjoys meeting people, developing a vision, bringing projects to fruition, and guiding and mentoring young people to achieve outstanding results.
Area of expertise: Product and interface design, problem-solving, design thinking
Kathryn Best Kathryn Best is a creative strategist, architect, author, educator and frequent speaker at conferences and design festivals internationally. She offers insight and foresight into the power of creativity and design to bring about positive change in business and society. Her commissions come from academic, commercial, and government organizations, often in connection to creative and cultural events. She worked in architecture, interiors, and brand consultancy (Wolff Olins, HOK, Orange, Starbucks) before building an academic career as a course director and research professor in design management (University for the Creative Arts, Inholland University of Applied Sciences, University of the Arts London). She is now an Associate Professor at the American University of Sharjah and a Visiting Fellow in Design Innovation at Loughborough University in London. Kathryn's books on design management are available in 13 languages.
Area of expertise: Design management
Jorge Frascara is Professor Emeritus and former Chair, Art and Design, University of Alberta; Honorary Professor, Emily Carr University; Fellow, Society of Graphic Designers of Canada; Former-President, International Council of Design; former Advisor on icons to the ISO. He is editorial board member of four design journals and has published more than ninety articles and eleven books, the last in English being Information Design as Principled Action. He has been a guest lecturer in 26 countries.
Area of expertise: Communication design/Design & user research
Nicolò LuppinoNicolò Luppino is a human-centered designer and has a varied experience in the field of project management for complex systems and environments. He works furthermore in design education and research. Through his work he supports the decision-making processes toward suitable, sustainable and innovative solutions that take organizational, economic, social and human aspects into account. Among the various projects, he collaborated with several international and Swiss companies, organizations and institutions such as Roche, Novartis, Vitra, die Post, Lungenliga Schweiz, and many important laboratories and hospitals.
Area of expertise: human-centered design, design tools and methods, project management for complex systems
Sylvie Merlo is a passionate and professional communication specialist. She offers strategic and forward-thinking consulting services for communication with an edge, and takes a collaborative and open approach to giving her clients the tools they need in a multi-step process. Working in a co-creative fashion with the partners in her network, she creates bespoke communication strategies. Sylvie started in the communications industry over 30 years ago. After an exciting stint in the marketing department of a well-known Swiss designer furniture manufacturer, she smoothly transitioned to her first period of self-employment. After graduating with an Executive Master’s degree in Communications Management from the University of Lugano, a new door opened: working for Switzerland’s largest furniture retailer, she was able to contribute and expand her knowledge in a managerial role. Her passion for clear communication has never waned, and nor has her dedication to her clients at Merlo Communications GmbH.
Area of expertise: Corporate Communications, Public Relations, Internal Communications
Director of Development of Management for the Creative Industries School at Istituto Europeo di Design in Barcelona. Jürgen is the author of Creative Personal Branding, a book about creative leadership through highly effective coaching, design, and business-thinking as essential skills in today’s creative economy.
Area of expertise: Personal branding
Marcel Samstag drives strategic digital transformation initiatives around mobility concepts for the future with SBB. He has a vast professional background in digital business, e.g. in product development of mobile internet services, the international expansion of a corporate footprint with a cloud-based consumer services platform across several markets or the establishment of a product experience design organisation for a multi-national company. Marcel Samstag studied marketing and business administration at HWV (today Zurich University of Applied Sciences) and gained an International MBA in General Management in Rotterdam and Toronto. Among fuelling the knowledge transfer of digital change between the business and academic worlds his passion lies in enabling organisations to cope with today’s challenges in innovation, transformation and collaboration.
Area of expertise: Implications of digital transformation on organisations, digital business landscape (platforms & ecosystems), new paradigms and frameworks along digital transformation
Sibylle Schempf is an international Design and Business Management specialist teaching and working in Europe, the US and Asia. She holds a BFA Fine Art from Parsons School of Design and received an MBA International Marketing from New York University's Stern School of Business. In addition she was trained as a model maker and jewelry designer at FIT in New York City. She works on international launches for global brands in Luxury and Design as well as strategy consultant for USAID led economic initiatives for competitive industry cluster development in Craft Design and Manufacture in conflict areas across Asia. She calls herself a Cultural Geographer and hybrid thinker who integrates the complexity of divergent cultures in human-centered design, research and business, and takes a holistic, interdisciplinary approach to problem solving. She is sparring partner to C-level executives on how to identify new business opportunities, set innovation agendas and define new-to-the-world platforms. As T-shaped thinker with multifaceted knowledge, she sees her teaching as inspiration for the next generation to practice innovative thinking and lead in action.
Area of expertise: Innovation Management
Elke Schultz Elke Schultz is the founder and Creative Director at Elke Schultz Brand Design in Zurich. After her studies she worked for design agencies in Frankfurt and New York City as well as for the editorial offices of “Max” and “Spiegel Spezial” in Hamburg. She worked as Creative Director for Eclat Zurich/Frankfurt and CKCC/BBDO Frankfurt before helping to build up Ivony Ltd. Zurich as Creative Director and partner. In addition to her entrepreneurial activities, Elke Schultz is lecturer at Lucerne University of Applied Sciences and Arts – Art and Design since 2010.
Area of expertise: brand identity, brand communication and design, design management, in particular modular, flexible brand systems and digital brand management.