Sven Adolph is an industrial designer and design educator. He holds an MFA from the renowned Cranbrook Academy of Art (USA) and a degree from Hochschule für Gestaltung Schwäbisch Gmünd, Germany. Sven has broad experience in design, having honed his skills at international design consultancies in Boston, San Francisco, Milan, and Zurich, as well as with Philips Design. He is the founder and principal of the Momentum Design consultancy in Zurich and teaches at Basel School of Design and at Lucerne School of Art and Design. Sven is a designer with a deep love for his profession, a keen eye for form, and plenty of tenacity when it comes to providing detail and precision. He enjoys meeting people, developing a vision, bringing projects to fruition, and guiding and mentoring young people to achieve outstanding results.
Area of expertise: Product and interface design, problem-solving, design thinking
Kathryn Best Kathryn Best is a creative strategist, architect, author, educator and frequent speaker at conferences and design festivals internationally. She offers insight and foresight into the power of creativity and design to bring about positive change in business and society. Her commissions come from academic, commercial, and government organizations, often in connection to creative and cultural events. She worked in architecture, interiors, and brand consultancy (Wolff Olins, HOK, Orange, Starbucks) before building an academic career as a course director and research professor in design management (University for the Creative Arts, Inholland University of Applied Sciences, University of the Arts London). She is now an Associate Professor at the American University of Sharjah and a Visiting Fellow in Design Innovation at Loughborough University in London. Kathryn's books on design management are available in 13 languages.
Area of expertise: Design management
James Dudley is committed to bringing people, ideas, and brands closer together by creating 3D environments that communicate the right messages in the right way to audiences that matter most. As a student of architecture at The Bartlett (University College London), and at Städelschule in Frankfurt with Professor Sir Peter Cook (of Archigram), he became fascinated by ideas-led design and the possibilities of instant architecture. Embracing these themes led him directly to the world of large-scale corporate 3D design. James is interested in how the customer journey can be changed by the effect and possibilities of digital touchpoints when communicating in 3D, a fascinating and continually evolving field of R&D. As a creative entrepreneur, he builds beneficial relationships between clients, agencies, suppliers, and teams, laying the foundations for creating and delivering brand space. He is currently further developing his role as a mentor and teacher.
Area of expertise: Communication in 3D, creative direction, brand development.
Jorge Frascara is Professor Emeritus and former Chair, Art and Design, University of Alberta; Honorary Professor, Emily Carr University; Fellow, Society of Graphic Designers of Canada; Former-President, International Council of Design; former Advisor on icons to the ISO. He is editorial board member of four design journals and has published more than ninety articles and eleven books, the last in English being Information Design as Principled Action. He has been a guest lecturer in 26 countries.
Area of expertise: Communication design/Design & user research
Martin Geel studied illustration and graphic design in Lucerne and Brussels.
In 2008, he and Klaus Fromherz founded Peng Peng, a studio for visual communication. They focus on editorial design, posters, websites, corporate identity, and exhibition design. Works of Peng Peng have won awards and been exhibited around the world.
Area of expertise: Graphic design, visual communication, print design
Ursula Hersperger studied fashion design at the ZHdK. She worked in Paris in trend research for clients in the international textile industry and as a fashion journalist. In her business in Zürich she is researching, writing and consulting for clients: identifying and transforming trends into products, performing market analysis, target group profiling, supervising concept development, developing communications strategies and educating students as future industry players.
Area of expertise: trend research, interdisciplinarity & teamwork, connection of theory and practice
B enno Maggi
Benno Maggi started his career as an art director and moved on to the film industry, where he worked for ten years as director and producer of projects in Switzerland and abroad. At Stanford Business School, he completed further educational programmes in strategic marketing and financial management. In 1995, he founded Partner & Partner, where he is CEO and works as a senior consultant for customers in the financial services and healthcare industry. At Lucerne University of Applied Sciences and Arts he and his business partners Denise Nick, Christoph Eschmann, Gianfranco Acocella and Luc Holzach teach Campain Management as a guest lecturing team.
Area of expertise: Strategic branding, campaigning, marketing consulting
Director of Development of Management for the Creative Industries School at Istituto Europeo di Design in Barcelona. Jürgen is the author of Creative Personal Branding, a book about creative leadership through highly effective coaching, design, and business-thinking as essential skills in today’s creative economy.
Area of expertise: Personal branding
Marcel Samstag drives strategic digital transformation initiatives around mobility concepts for the future with SBB. He has a vast professional background in digital business, e.g. in product development of mobile internet services, the international expansion of a corporate footprint with a cloud-based consumer services platform across several markets or the establishment of a product experience design organisation for a multi-national company. Marcel Samstag studied marketing and business administration at HWV (today Zurich University of Applied Sciences) and gained an International MBA in General Management in Rotterdam and Toronto. Among fuelling the knowledge transfer of digital change between the business and academic worlds his passion lies in enabling organisations to cope with today’s challenges in innovation, transformation and collaboration.
Area of expertise: Implications of digital transformation on organisations, digital business landscape (platforms & ecosystems), new paradigms and frameworks along digital transformation
Sibylle Schempf is an international Design and Business Management specialist teaching and working in Europe, the US and Asia. She holds a BFA Fine Art from Parsons School of Design and received an MBA International Marketing from New York University's Stern School of Business. In addition she was trained as a model maker and jewelry designer at FIT in New York City. She works on international launches for global brands in Luxury and Design as well as strategy consultant for USAID led economic initiatives for competitive industry cluster development in Craft Design and Manufacture in conflict areas across Asia. She calls herself a Cultural Geographer and hybrid thinker who integrates the complexity of divergent cultures in human-centered design, research and business, and takes a holistic, interdisciplinary approach to problem solving. She is sparring partner to C-level executives on how to identify new business opportunities, set innovation agendas and define new-to-the-world platforms. As T-shaped thinker with multifaceted knowledge, she sees her teaching as inspiration for the next generation to practice innovative thinking and lead in action.
Area of expertise: Innovation Management
Elke Schultz Elke Schultz is the founder and Creative Director at Elke Schultz Brand Design in Zurich. After her studies she worked for design agencies in Frankfurt and New York City as well as for the editorial offices of “Max” and “Spiegel Spezial” in Hamburg. She worked as Creative Director for Eclat Zurich/Frankfurt and CKCC/BBDO Frankfurt before helping to build up Ivony Ltd. Zurich as Creative Director and partner. In addition to her entrepreneurial activities, Elke Schultz is lecturer at Lucerne University of Applied Sciences and Arts – Art and Design since 2010.
Area of expertise: brand identity, brand communication and design, design management, in particular modular, flexible brand systems and digital brand management.