Design Management makes organisations more
purpose-driven, so that their focus moves from the products to their relevance for society
supportive, so that people can find meaning, be productive and excel
capable and adaptable, so that institutions can serve society as best as they can
sustainable, so that communities redesign ecosystems to serve people, nature and the economy
human, so that the people’s well-being is the organisations’ core aim.
Design Management problems are evident in the needs of people, who must perform tasks differently to achieve better quality of work and life.
Design managers engage with people and their contexts to understand their different perspectives and work with them to reflect and create concepts, instruments, mechanisms, strategies, services, processes, collaborations and activities to improve their actions.
The goal of Design Management is to help private and public organisations to serve society in the best way possible. It is not about understanding customers’ needs. At a certain point in history, people wanted larger cars that then caused an increase in CO2 emissions that negatively affected the well-being of people and the environment. Design Management goes beyond customer desires. The ultimate goal of Design Management is to develop transformations aimed at improving human activity to enhance well-being. It is about how we work and live in our ecosystem.
What comes after graduation?
Design Management is an emerging field with many promising career opportunities. Design Management graduates work in diverse fields and organisations:
Non-profit organisations addressing issues related to sustainability, aging, mobility, equity, inclusion and other challenges.
For-profit organisations in areas such as architecture, design, communication, IT, banking, and various services.
Public organisations in areas such as education, healthcare, culture, government, policy and innovation labs.
As consultants, free-lancers, start-up founders, as entrepreneurs or in other managerial functions
Design Managers perform the following tasks:
Design facilitation: Aligning people within organisations and across organisations and communities. They do this by fostering conversations and collaboration.
Design research to understand complex problems, generate knowledge and measure change. Design managers do this by applying human-centred design.
Design strategies to help organisations and communities transform, transition, and adopt better ways of working and living. Design managers do this by thinking collaboratively.
Design transformations by changing mindsets, knowledge and ways of doing (behaviours). Design managers do this by integrating different sources of knowledge to explore and reimagine more sustainable structures, processes and activities.