The Core Team
The programme is headed by Jan-Erik Baars, who is supported by a team of experienced practitioners from divers background in design, business, consulting and research. The Core Team is actively working on continues improvement of the programme, ensuring that it maintains it’s leading position in the academic world, as well as keeping up with the dynamic changes in the business field.
for Design Management and Dean of the Design School at the University of
Applied Sciences in Münster, Germany. His professional background is
rooted in the areas of strategy consultancy, design management research
and understanding the broader impact of design in business & society. His
recent contributions comprise "This Is Service Design Thinking"
(Stickdorn/Schneider, 2010) and "Brand Driven Innovation"
(Roscam Abbing, 2010). To learn
more about Ralf you can follow him on twitter.
expertise in DMI: design strategy, design driven innovation, service design
Best is a published author, creative entrepreneur, experienced educator and
frequent speaker at conferences and design festivals internationally. She
offers insight and foresight into the power of creativity and design to affect
positive change in business and society. Her commissions come from academic,
commercial and government organizations, often in connection to creative and
cultural events. She worked in architecture, interiors, and brand consultancy
(Wolff Olins, HOK, Orange, Starbucks) before building an academic career as a
programme director in design management (University for the Creative Arts) and
research professor in brand, design and reputation management (CBRD, Inholland
University of Applied Sciences). She has written several books (translated into
10 languages) including ‘The Fundamentals of Design Management’ (AVA 2010) and
‘Design Management: Managing Design Strategy, Process and Implementation’ (AVA
Find out more on her website.
expertise in DMI: design management
Polaine is a service and interaction design consultant, writer and educator. He
is co-author of the Rosenfeld Media book, Service
Design: From Insight to Implementation and a Rosenfeld Expert. Andy is
also a lecturer and researcher in Service Design at the Lucerne School of Art
and Design, Switzerland. He has worked commercially with clients such as
Telenor, Optus, Three UK, VW Germany, Proto Partners and live|work. He can be
found online atpolaine.com, on
Twitter as @apolaine and
is Editor of The
Designer’s Review of Books.
expertise in DMI: service design
Roscam Abbing, Erik
Holds a master in Industrial Design Engineering and Design Management and is
the founder of design management consultancy Zilver Innovation. He also teaches
Strategic Design at the TU Delft. Erik is the author of Brand Driven
Innovation, published at AVA and he also blogs on this topic.
Area of expertise in DMI: brand driven
innovation, service design
Development of Management For Creative Industries School at IED, Istituto
Europeo di Design Barcelona. He is author of "Creative Personal Branding", a book about creative Leadership through highly effective
coaching-, design- and business-thinking, essential in today’s creative
expertise in DMI: personal branding