By that trans-media storytelling generates new possibilities for human interaction, but also different ways of reception and understanding. Traditional perspectives on narrative are changing since participants in the story simultaneously are taking part in the story as active creators.
The photography profession is challenged by image making from amateurs and visual specialists already integrate this informal visual production into their professional projects.
Since professional and amateur use the same media spaces the quality standards of image making are therefore unstable and are permanently negotiated.
The digital realm and the spatial dimension blend: transmedia projects can be an integral part of exhibitions und installations. New concepts of presentation, based on locative media or interactive, script driven scenarios, are explored and developed. The invention of new approaches of storytelling, media tools, and techniques that nurture relational design and responsible authorship are endeavoured.