Framed as ‘e-culture’ the interactions between individuals and groups increasingly are situated in the digital, virtual spaces of the Internet. Online platforms and mobile devices enable people to circulate information in unlimited ways.
However the culture of sharing doesn’t automatically lead to the sharing of culture as Manuell Castells writes in ‘Communication Power’. Therefor besides the networked realities and the abundance of thrills, Camera Arts students are encouraged to evaluate the conventions of the digital media world.
Technology’s primary value results from how people use it and from the meaning they assign to it.
For photographers, artists and designers a creative imperative lies ahead in developing meaningful social interactions through (visual) technologies.
Students explore the possibilities of art and social design as major tools for cooperation and social innovation. Photography and visual images together with other messages are key to these processes. On the basis of a profound understanding of social media phenomena and its inherent image economies students develop excellent digital skills that enable them to develop innovative forms of off- and online social interaction.
This stream is closely inter-connected to the other three streams ‘Photography & Arts’, ‘Editorial Photography & Media Design’ and ‘Visual Narratives & Transmedia Storytelling’.