In their first year, students learn the principles of photography and of the camera as a tool for observing and recording. The second year is devoted to the photographic image as a vehicle for transmedia narrative. In their third year, students explore a focal point in greater depth and work on their final degree assignments. This allows them to express their conceptual and visual authorship.
The individual "photographic eye" of the students undergoes a process of maturation during the course. In their first year, they learn the principles of photography and of the camera as a tool for observing and recording. They gain familiarity with traditional and extended forms of usage, are introduced to digital visual production chains and develop an understanding for the core concepts used in photography, art and design. They work with audio, light, time and motion and explore how these media interact. Introductions to graphic design, web design and other aspects of communication design form the basis for the development of visual essays. Also, from the very start of their studies, they hone their linguistic, argumentative and rhetorical abilities and work on their organisational, project management and presentational skills.
The second year is devoted to the photographic image as a vehicle for transmedia narrative in print, the moving image, social media and spatial installation/scenography. Students investigate the characterisation of particular media and engage with the possibility of integrating recipients and their interests in their projects. They explore and discuss concepts of narrative, experimental and non-linear narrative forms, authorship and complex interplays of personal and existing images, sequences, audio and text. Photography, art, design and media theory and a knowledge of scientific methods help them place their own work in the broader context of art, design, media culture and society. Teamwork and the dynamics of collaboration are also on the curriculum.
In their first and second years, students take part in six-week interdisciplinary project modules organised by the Lucerne School of Art and Design. The modules are offered and run jointly by lecturers from a range of disciplines.
In their third year, students explore a focal point in greater depth, depending on where they see their careers taking them) and work on their final degree assignments. Forming the core of the learning is the implementation of context and media-specific or cross-media photographic/visual concepts surrounding current and relevant social questions – with the aim of creating new meanings and new relationships between themes, people and contexts.
The students' final written and practical assignments are expressions of their conceptual and visual authorship, in which they develop an artistic and mental signature that lays the foundations for a career – more than likely international – in creative photography, editorial photography, or crossover practices in the realm of visual media. The bachelor's degree enables graduates to embark on a consecutive master's degree programme.