Intercultural Communication Effective communication: Considering and adapting to cultural settings

Understanding crosscultural differences is conditional to being able to communicate easily within different international business contexts.

The individual setting of the minds of our business partners and their cultural programming has to be appreciated and respected – otherwise international communication will not succeed. To be able to achieve our communicative goals, we do not only need to know basic do's and don’ts within a culture, but have to be aware of specific circumstances and conditions which might influence international business contexts. We sensitize you to issues you need to be aware of and help you to realize your worldwide potential – here and now.

The Team – the Driving Forces

Activities

Projekte Institut für Kommunikation und Marketing IKM

Intercultural Communication Training: Course for the Lucerne Police

The Luzerner Polizei is faced with increasing challenges in communicating with different cultures, especially from Southeastern Europe, North Africa, and sub-Saharan Africa. This course takes a hands-on approach to rhetorical interventions and cultural background knowledge needed for police officers' daily work.

Projekte Institut für Kommunikation und Marketing IKM

Interkulturelle Kommunikation: CAS International Marketing and Communication

Dieser Kurs bietet eine Einführung in die interkulturelle Kommunikation mit dem Ziel, den Teilnehmenden einen Einblick in die Theorie zu vermitteln und ihnen Instrumente zur Interpretation und kultureller Einordnung vorhandener Erfahrungen zu bieten. Durch aktuelle Beispiele aus Wirtschaft und Politik versucht er, die grosse Vielfalt der Anwendungsmöglichkeiten interkultureller Ansätze zu verdeutlichen.