In the beginning of the 20th century the classic avant-garde movement was thrilled to achieve a style that was untangled from any historic roots, a position that can hardly be defended nowadays. New creations rarely stand on their own; they are a continuation of former creations and lines of traditions. In this module the students, divided into small groups, undertake research and analyse traditional technicalities, production technologies, product shapes, typographies, graphic styles, patterns and ornaments. By choosing a theme the groups move into more detailed studies, for example visiting museums and workshops or contacting experts. Based on the newly acquired knowledge the students conduct their individual design projects – a contemporary reinterpretation of traditions in a design model, a mock up or a graphic or typographic concept.
There will be a public presentation in Lucerne University of Applied Sciences and Arts, and a project documentation including a reflection on the work that will form the completion of the module.
The students know the differences between Re-design, Retro-design and plagiarism and they are able to categorize objects accordingly. Furthermore they are able to judge whether an up-date or re-design of a traditional product, a production technology, a typography, graphic style, pattern or ornament makes sense.
They are able to do research independently on a suitable theme within the given thematic framework, to develop project ideas, make a well-founded selection and to develop a design concept. They acquire the essential skills in crafting, printing and/ or model-making, that are necessary for realising the design concept. The students produce a documentation, which includes the historical and cultural background and current meaning of the tradition as well as their design process.
The students work in interdisciplinary, bilingual teams (with German- and English-speaking students of textile-, object- and graphic design, DMI, art and illustration), in which they bring in own specific professional skills; at the same time they learn more about the mind-set and approach of the other disciplines represented in the team.