Design Management, International (in English)
Bachelor Product and Industrial Design
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The programme is geared to individuals, who have a strong interest in design and business alike, and provide a genuine interest in bringing these two aspects together. Not necessarily they want to become practicing designers themselves, but rather support design, in making it more professional and effective within business, economy and society: their love for design and a talent for organizing and communicating makes them ideal candidates to manage the business side of design.
This Bachelor programme is the only one of its kind being offered in Switzerland: it enables the graduates with competencies to manage design projects and to cultivate design thinking as a crucial skill within companies and organizations. All courses are held in English by an international staff of lecturers, connecting the programme to an increasing network of specialists in design, innovation, business and branding.
Study fields
History of design and art, design methods, product and service design, development processes, context and empirical research, intercultural communication, marketing, branding, project management, management principles, design management theory, innovation management and business administration, personal skills.Work environment
Design managers mainly work as project managers, either within design teams of organizations or within agencies supplying design services. But design managers are also active in corporate communications, brand management, product development, marketing or corporate strategy - there where multi-skilled teams collaborate to achieve better results, design management is the key to ensure that these can be effective, design driven and human centered.
